Content MarketingDigital MarketingSocial media marketingVideo Marketing

How to get Instagram followers for free[Video]

Spread the love

Are you struggling to get Instagram followers?

Instagram for marketing is catching up with times and I’m here to help you get 500 followers on Instagram fast and free.  

Why are Instagram posts important for a business? 

Well, Instagram is a very powerful marketing tool. Get more Instagram followers for free for Instagram marketing. Once you have followers, your cost of acquiring customers through organic posts will be almost zero! 

The most important thing in social media is content. So what types of content can you have on Instagram? 


Photos are very good but the engagement rate on photos is less. We can see for example Nature’s Basket’s Instagram, they put all the content in the form of photos! Of course they have some videos also but many are photos. Photos are the easiest and quickest to create. They also have high potential to go viral because it’s easier to share photos. 


On the other hand, another form of content is videos. Sanjeev Kapoor for instance has put up many videos in the form of recipes. The videos are very attractive because of the engagement rate of videos is 38% more than images. Videos also get 2.5 times more comments than photos. 

But of course, your videos need to be of very high quality. 


 The third type of content is stories! Stories are very attractive because they have very high engagement number. 

We see that photos have low engagement but are easier to create and go viral much faster. Photos don’t help in casual trust building. 

Another great thing about photos is that they have the option to give captions and descriptions, but photos don’t allow for links. 

Again, videos have high engagement rate and can go viral. They are also not casual trust builders like stories. But, like photos, you can give descriptive captions and hashtags. We also can’t embed links in videos. 

Stories are better to build casual trust. They are easy to create and are high on engagement but are low on virality. They also cannot have descriptive captions. But you embed links in them. 

Each format has its strengths and weaknesses. So you have to choose a combination of formats so that you can leverage the strengths of all. 

The next question is, should you find content, or should you create content for Instagram? 

Finding Content

Finding content means that you discover good content from others and repost it on your own account (with credits and permission, of course). It is a smart way of working because you ae not reinventing the wheel, but you’re modelling yourself on success stories. 


Now, to gain followers, you need to find content from your niche. There are two ways of doing it: 


The explore option is basically the search icon in Instagram. 


You use this to look at high-performing keywords in your niche. You can identify which hashtag works and which doesn’t. 

Take Big Bazaar’s content for example. 

These are two posts from the same account, posted at the same time. One has higher engagement than the other. This means that the engagement rate does not only depends on the size of your account, but the kind of content and the hashtags and keywords you use. 

The first post is clearly better because the content is of high quality in terms of visual design and content appealing picture of laddoos). 

This sort of content is a goldmine of information. You can model your new content on it to gain traction. Fine-tune and improve the content for your own followers. Personalise and tailor it for your account. 

While improving the post, remember that information has to be organized well, displayed in a structured manner. Highlight whatever necessary. 

Creating Content 

When you create content, you have to create it from scratch. It will be more customized, according to your followers. Your content has to be of high quality and relevant for your followers. 

Another important thing to look after is the time of posting. 

Make posts when your audience is more active. Various analytics tools will tell you this. 

You can also make test posts and post them throughout the day to find out when your posts are most active. A thumb rule, according to research, is to make posts on Wednesday 11 am, or Friday 10-11 am. 

Let’s look at the 4 keys of creating content on Instagram. 


Post consistently. Post atleast once a week, at a regular time. Posting at a fixed time (Eg, 11am on Wednesday) will also build anticipation. 


Start a conversation by asking simple questions to your followers. Do not ask difficult questions that people have to think before answering. 


When you’re creating content, ask yourself if it is creating any value to your followers. Use IGTV for long videos. It’s a good idea to create a post informing people that you have created a long format video on IGTV. 

For more articles related to growing your reach on Instagram – be sure to check out some of my articles like Easy tips on Hashtags for likes on Instagram, Surprising hashtags for likes on Instagram and Instagram Marketing.

Related Articles

Social Media Advertising Strategies

Social Media Advertising Strategies to Fast Track Your Business

Spread the love

Spread the loveAccording to a study, an average person scrolls close to 300 feet of social media content every day. That’s the height of Qutub Minar! Thinking about the amount of time that we tend to spend on social media daily, I find it quite believable. The main idea for social network advertising is to

Read More »
Social Media Campaign

5 Social Media Campaign Strategies to Rock Your Brand

Spread the love

Spread the loveDo you want to create social media campaigns that will make your brand a sensation? Read these five strategies to grow your social media and blow your audiences’ mind.Social media campaign is nothing but a series of coordinated activities aimed to promote your product or raise brand awareness in a community. We all

Read More »


Don’t just stand by and watch others make millions! Jump in and leverage digital marketing to skyrocket your business!


Learn digital marketing from Professor of IIM Bangalore and build your career and grow your business!

Corporate Training

Upskill your Team to Skyrocket your Business Growth. Increase your Conversions and ROI manifold.


Hack your Business Growth by getting the Perfect Strategy from an IIM Bangalore Professor.


Increase Conversions and ROI. Get Top Class Strategy and Implementation from our Agency.


When you create content, you have to create it from scratch. It will be more customized, according to your followers. Your content has to be of high quality and relevant for your followers.  Another important thing to look after is the time of posting.  Make posts when your audience is more active. Various analytics tools will tell you this. For more detail, read the article to become an instagram marketing expert.

You can easily increase engagement on Instagram by:

  • Videos: The engagement rate of videos is 38% more than images. The video should be of high quality.
  • Stories: Stories are very attractive because they have very high engagement numbers.
  • Hashtags: The engagement on a post depends upon the type of hashtags being used.
  • Consistency: Post at least once a week, at a regular time. You can also check out this article to increase the followers on Instagram.

221 thoughts on “How to get Instagram followers for free[Video]

  1. I just want to say I’m very new to weblog and definitely savored your blog. Almost certainly I’m want to bookmark your site . You absolutely have superb articles. Regards for revealing your blog site.

  2. I simply want to say I am just very new to blogging and site-building and definitely savored your web site. Almost certainly I’m likely to bookmark your blog post . You absolutely come with wonderful articles and reviews. Thanks a lot for revealing your web page.

  3. Prof.Seema Gupta,
    I find your tips extremely useful and simple to understand. I have a penchant for slogan writing, taglines and phrases which I did to great effect in the UK General Elections of 2019 with the help of a friend. I would be grateful if you could guide me for a genuine online site both in India and abroad where I can excel. I have superannuated and would like to utilise my time to earn online. Is Amazon affiliate a difficult proposition ? Your guidance ‘am sure will give me the right direction instead of hunting for online sites that may look attractive but are not genuine and worthy of trust. Opportunities galore but I cannot indulge in speculative tendencies and investing my time on unreliable online sites.People look to you for your helpful tips.

  4. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  5. I’ve been surfing on-line greater than 3 hours as of late, yet I never found any interesting article like yours. It is beautiful price enough for me. Personally, if all website owners and bloggers made just right content as you probably did, the internet will likely be a lot more useful than ever before.

  6. What’s up everybody, here every person is sharing thesekinds of experience, so it’s good to read this webpage, and I used to pay a quick visit this website all the time.

  7. An outstanding share! I have just forwarded this onto a friend whohad been conducting a little homework on this. And he actually orderedme lunch simply because I discovered it for him… lol.So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk aboutthis issue here on your blog.

  8. Excellent post. I was checking constantly this blog and I am impressed!Very helpful information particularly the last part 🙂 I care for such information much.I was looking for this particular info for a very long time.Thank you and good luck.

  9. With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My website has a lot of unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the web without my authorization. Do you know any methods to help prevent content from being ripped off? I’d truly appreciate it.

  10. I just couldn’t depart your web site before suggesting that I extremely enjoyed the standard info a person provide for your visitors? Is gonna be back often to check up on new posts

  11. I¦ve learn some good stuff here. Definitely worth bookmarking for revisiting. I wonder how so much attempt you place to create the sort of excellent informative website.

  12. hello!,I really like your writing very so much! proportion we communicate extra about your article on AOL? I need a specialist in this space to unravel my problem. May be that is you! Looking forward to see you.

  13. Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m
    still new to everything. Do you have any tips for beginner blog writers?

    I’d genuinely appreciate it.

  14. Does your site have a contact page? I’m having a tough time locating it but, I’d like to shoot you an e-mail.
    I’ve got some suggestions for your blog you might
    be interested in hearing. Either way, great site and I look forward to seeing it develop over time.

  15. I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did
    you hire out a designer to create your theme? Outstanding

  16. Hi there! This post could not be written any better!
    Reading through this post reminds me of my previous room mate!

    He always kept chatting about this. I will forward
    this post to him. Pretty sure he will have a good read.
    Thank you for sharing!

  17. Thanks for sharing superb informations. Your web site is so cool. I’m impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found just the info I already searched all over the place and simply couldn’t come across. What a great web site.

  18. [url=]discount tadalafil[/url] [url=]viagra generic in united states[/url] [url=]purchase sildenafil citrate 100mg[/url] [url=]buy cialis online fast delivery[/url] [url=]molnupiravir oral[/url]

  19. Hey there just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

Leave a Reply

Your email address will not be published. Required fields are marked *

2 × two =