तो क्या आप यूट्यूब मार्केटिंग अच्छे से कर रहे हैं? मैं यूट्यूब मार्केटिंग ट्यूटोरियल बताती हूं जिसको यूज करके आपका ट्रैफिक (traffic) बहुत अच्छे से बढ़ सकता है|
यूट्यूब SEO
नंबर वन चीजें यूट्यूब मार्केटिंग में– यूट्यूब SEO|यूट्यूब एक सर्च इंजन (YouTube search engine) भी है क्योंकि उसमें बहुत सारी सर्च वॉल्यूम है|राइट टैग्स यूज करके आपका वीडियो सर्च रिजल्ट में ऊपर आ सकता है| मेटा टैग्स के अलावा बहुत ही इंपॉर्टेंट है कि आपका व्यू टाइम क्या है| कितना परसेंटेज ऑफ वीडियो लोग देख रहे हैं| न्यू टाइम ज्यादा होगा तो सर्च रैंकिंग में ऊपर आएंगे|
इंगेजमेंट (Engagement)
दूसरा फैक्टर है इंगेजमेंट कितने लोग आपके वीडियो को लाइक शेयर और कमेंट कर रहे हैं| वीडियो को एंबेड करें अपने वेबसाइट पर| मेटा टैग्स में लोंग तैल कीवर्ड्स यूज करें क्योंकि इसमें ट्राफिक कम होता है तो कंपटीशन भी कम है आपके वीडियो ऊपर आने की संभावना ज्यादा होगी |
टाइटल (Title)
वीडियो के टाइटल से भी फर्क पड़ता है| लोंग तैल कीवर्ड्स (long tail keywords) को अपने टाइटल में डालिए| और वीडियो शूट करते वक्त अपने बॉडी लैंग्वेज का ध्यान रखें| हाथ खुले रखें और एक टोन में बोलते जाए| बीच में पिलर्स यूज़ नहीं करने से आपके वीडियो की क्वालिटी (quality) अच्छी होगी | वीडियो में पॉज ले| जरूरी नहीं है कि आप एक ही धुन में बोलते जाए| धीरे बोलने से आपकी वीडियो बेहतर बनेगी| बुलेट प्वाइंट्स या फिर टेलीप्रॉन्पटर का इस्तेमाल करें|
वीडियो लॉन्च (Video Launch)
अगला स्टेप है वीडियो लॉन्च| अपने हर वीडियो को सोशल मीडिया प्लेटफॉर्म्स (social media platform) पर प्रमोट (promote) करें| लाइव स्ट्रीमिंग का फायदा उठाएं और अपने ऑडियंस से ज्यादा इंगेज करें| कंसिस्टेंसी का ध्यान रखें और सोच कर ही लाइव वीडियोस को रिपब्लिक करें|
जिस भी कीबोर्ड को आप टारगेट कर रहे हैं उसका टॉप वीडियो देखें और उसका कंटेंट और स्ट्रेटजी समझे| इससे आपको पता चलेगा कि क्या–क्या कंटेंट आपके वीडियो में होना चाहिए|
वीडियो की लेंथ (Video Length)
वीडियो की लेंथ भी काफी मायने रखती है| 5 से 10 मिनट के वीडियोस बनाइए लेकिन यह काफी आपके जोनर पर भी डिपेंड करती है| वीडियो लॉन्च के समय ध्यान रखें कि सोशल, SEO, एंड ऐड्स आपके वीडियो के लिए सही हो| अट्रैक्टिव थंबनेल रखें, मेटा टैग्स बनाएं, प्ले लिस्ट में डालें, सोशल में क्रॉस Promote करिए | और ऐड चलाइए (online ads)| एड्स के द्वारा कब तक प्रमोट करें| तब तक प्रमोट करिए जब तक कि आपके वीडियो के टॉप रेटेड वीडियो के व्यूज के 20 परसेंट तक ना पहुंच जाए| इसके बाद आपका वीडियो खुद–ब–खुद यूट्यूब के एल्गोरिदम से सजेस्ट होने लगेगा| सिर्फ फर्स्ट वेव का प्रमोशन बेनिफिशियल होता है|
ऑडियंस अटेंशन का भी ध्यान रखें | ड्रॉप ऑफ पॉइंट का ध्यान रखें और इस से सीखे| कंटेंट बनने के बाद उसे रिपरपज करें और अपने वीडियो से मैक्सिमम फायदा पाए| ब्लॉक और पॉडकास्ट का इस्तेमाल करें और यूट्यूब लाइफ पर जाए
अपने वीडियो के लिए हमेशा क्रिटिकल रही है और अपने दोस्तों से पूछिए कि क्या बेहतर किया जा सकता है|
वीडियो की फ्रीक्वेंसी लॉन्ग टाइम के हिसाब से देखें और उतना ही कंटेंट बनाएं जितना आप आगे बनाते रहना चाहेंगे| यूट्यूब चैनल पर अपने गोल को लेकर क्लियर रहें ब्रांडेड और सेल्स अलग अलग तरीके से करने का तरीका ढूंढने अपने चैनल पर | सब्सक्राइब का वोटर मार डाले अपने वीडियो में ताकि लोग देखते हुए भी सब्सक्राइब कर पाए|
कोलैबोरेट करें बाकी चैनल के साथ और अपने निश्चय एक्सपोर्ट्स को ढूंढें, उनके साथ वीडियो बनाएं और उनकी ऑडियंस का फायदा उठाएं|
इस तरह से आप अपनी एफिनिटी और एसोसिएशन बना सकते हैं|
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