Welcome to Course On
Digital Marketing A to Z
Kickstart your career in Digital Marketing
24th-28th June
Day 1 : 24th June, 2020
Introduction
In this section, we will learn :
- Course Overview
- Digital Marketing Demystified
- Why is Digital Marketing the next big thing?
Market Research
In this section, we will learn :
- What is Market Research and why is it Important?
- Tools to Spy on Competition
- How to Create and Use your own Survey?
- Task 1
[Note: All tasks have to be submitted on or before 28th June, 2020]
Let's just jump right into the course. All the Best!
1. Course Overview.
2. Digital Marketing Demystified.
3. Why is Digital Marketing the Next big Thing?
Now that you have completed the "Introduction" module, let's move on to the next module for today.
Market Research
1. What is Market Research and Why is it Important?
2. Tools to Spy on Competition.
3. How to Create and Do your Own Survey?
Let's get on the task for the day to practically apply the knowledge you've gained through all the lessons for today.
4. Task for the Day :
I hope that now, you've got a more clear picture of the course and completed the lessons and task for Day 1 successfully.
See you tomorrow with more productive learnings and tasks!
Course Schedule
Day 1
Introduction
- Course overview in brief
- Digital marketing demystified
- Why digital marketing is the next big thing(Future)
Market Research
- What is market research and why is it important?
- Tools to help you spy on competitors and gain insights
- How to create and do your own survey.
- Bonus: Best template for online surveys
Day 2
Website
- How to use WordPress to make a site in 60 minutes for free.
- How to host your site locally
- How to add pages, posts, menu and widgets
- Secret Plugins to make your site smart and sexy
- Hosting your live website
Email Marketing
- Why market your business with email?
- How to create a Mailchimp account and start a campaign
- How to build an email list from scratch
- How to write an email that sparkles
Day 3
SEO
- What is SEO
- On-page vs off-page SEO
- How does Google rank pages
- How to optimize your webpage
- 5 SEO tips to boost your ranking
- How to write titles and meta description to skyrocket clicks
Google Ads
- How to set up your first ad campaign in google ads
- How to set up search ad campaign
- How to set up a Live campaign on YouTube
Day 4
- Why should you market on Facebook?
- How to create a business page that will generate revenue and buzz
- What to post?
- How to build a community - Tips and tricks
Facebook ads
- How to set up business manager account, do targeting, create ads
Day 5
Youtube
- Youtube marketing overview
- How to build a profitable channel? (Strategy)
- How to find video ideas using keyword research
- How to find ideas using competitor analysis (Sequel technique)
- YOUTUBE SEO
- What is influencer marketing and how to start career as an influencer
- What to post to get likes and followers
- Hashtags to explode your reach
Conclusion
- Future of digital marketing
- Career opportunities in Digital marketing
FAQ's
Yes, it is 100% free for all.
NO, you don’t need any prior experience. This course starts from scratch. The only thing you
need is motivation and attention.
You will not need anything else; all the content will be provided by us.
If you submit all tasks and pay the charge of 199 rupees, you will get a digital certificate.
For any more queries, please write to manager@profseema.com