KEV THEM NYIAJ YOOJ YIM

Seema Gupta thiab Menaka Rao (2018). "Videocon DTH: Hauv Kev Ua Yeeb Yam Hauv Zaj Duab Zaj,"  HBSP Case IIMB 677 sau npe nrog Harvard kev tshaj tawm. 

J. Ramachandran thiab Seema Gupta (2016). "DDB Mudra Group: Kev Pauv Hloov Kev Loj Hlob," HBP Case IMB 569-570 sau npe nrog Harvard.

Gupta, S. (2015) "Volkswagen Is Nrias teb: Das Pib Digitally,"  IIMB Case No. IIMB513 sau npe nrog Harvard.

Gupta, S. (2014). "Dainik Bhaskar Pab Pawg: Kev Rau Siab Loj Hlob,"  IIMB Case No. IIMB461 sau npe nrog Harvard.

Gupta, S. (2013) "Nielsen: Kev Tshawb Fawb Txog Pantene," IIMB Case No. IMB419 sau npe nrog Harvard.

Gupta, S. (2013) "Volkswagen hauv Is Nrias teb," IIMB Case No. IMB443 sau npe nrog Harvard.

Gupta, S. thiab Mahadevan, B. (2011) “Indcoserve: Ua Kom Siab Tuaj,” Tus yeej ntawm ISB-IVEY Qhov Kev Sib Tw Sib Tw 2011, IIMB Tsis Yog No. IMB345 sau npe nrog Harvard.

Gupta, S. (2011) "Coke-Pepsi: Los ntawm Thoob Ntiaj Teb rau Indian Kev Tshaj Tawm," IIMB Case No. IMB387 sau npe nrog Harvard.

Ramachandran, J. thiab Gupta, S. (2010) "Chaw Ua Si Chaw ntiav pw Chaw Ua Si: Kev Tsim Tus Qauv," IIMB Case No. IMB373 sau npe nrog Harvard. Tus puav pheej ntawm EFMD 2011 Award.

Gupta, S. (2011) “Bosch hauv Is Nrias teb,” IIMB Case No. IMB409 sau npe nrog Harvard

Gupta, S. Mishra, K thiab Maheshwari, A. (2013) "Procter & Kev twv txiaj Is Nrias teb: Txiag hauv Cov Khoom Muag Khoom Muag," IIMB Case No. IMB433 sau npe nrog Harvard.

KEV TSHWJ XEEB NTAWV

Gupta, S; Gupta, T. thiab Shainesh, G. (2018) Navigating los ntawm Program Program Loyalty rau Company Loyalty, IIMB Kev Rov Ntsuam Kev Tswj Xyuas, Vol 30, Nqe Lus 3, Phab 191-284.

Gupta, S. thiab Gupta, T. (2017) Kev Koom Tes Nrog Kev Paub: Ib txoj hauv kev rau hom Loyalty, Kev Tshaj Tawm Indore Phau Ntawv Xov Xwm, Vol 9, Nqe 2, Nplooj 1-16.

Gupta, S. (2016) "Cov kev xav tshiab ntawm kev sib txuas lus ntawm kev hloov pauv ntawm Tus Neeg Kev Koom Tes,"  IIMB Kev Tswj Xyuas Xyuas, Vol 28 (2).

Maity, M. thiab Gupta, S. (2016) Kev Hloov Kho Cov Lus Teb ntawm Lub Luag Haujlwm Muaj Peev Xwm ntawm Txoj Kev Sib Koom Tes Los Ntawm Kev Tshaj Tawm thiab Hom Loyalty, Phau ntawv Journal kev lag luam kev lag luam thiab kev xyaum, Vol. 24, Qhov Teeb Meem 4, Nplooj 462-481.

Gupta, S., Maity, M. thiab Pandey, S. (2014) "Tus Txhawb Nqa, Ambusher thiab Lwm Tus: Tus Neeg Siv Khoom Teb rau Peb Lub Tswv Yim," Vikalpa.

Gupta, S., Maity, M. thiab Pandey, S. (2014) "Tus Txhawb Nqa, Ambusher thiab Lwm Tus: Tus Neeg Siv Khoom Teb rau peb lub tswv yim," Vikalpa, Vol 39 (1).

Gupta, S. (2012) “Sib ntaus sib tua Advertising tshaj tawm,” Phau ntawv Journal ntawm Indian lag luam kev tshawb fawb, Vol. 4, Qhov Xwm Txheej 2.

Gupta, S. (2012) "Kev sib pab cuam tshuam ntawm Kev Tsim Kev Lag Luam thiab Txoj Haujlwm Lag Luam," Phau ntawv Journal ntawm Indian lag luam kev tshawb fawb, Vol. 4, Qhov Xwm Txheej 3.

Gupta, S. (2011) "Txhim Kho Lub Luag Haujlwm ntawm Cov Neeg Sib Txuas Lus: Kev Siv Raws Li Kev Ua Haujlwm", Kev Tshuaj Ntsuam Cov Neeg Sawv Cev, Vol. 14, No.2, pp 114-132.

Gupta, S. (2007) "Kev tshaj lij nyob rau hauv Indian Pej Xeem Kev Sib Raug Zoo thiab Kev Sib Txuas Lus Neeg: Kev Txheeb Xyuas Qhov Ntsuas", Kev Tshawb Fawb Txog Kev Zej Tsoom, Vol.33, No.3

Gupta, S. (2003) “Kev Lag Luam Tawm Lag Luam: Teeb Meem thiab Kev Nyuaj Siab”, IIMB Kev Tswj Xyuas Xyuas, Vol.15, No.2

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Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar thiab Seema Gupta (2017). “Evolution ntawm Social Media Kev Sau Se rau Cov Tib Neeg Hom: Qhov pov thawj los ntawm Indian Kev Xaiv Tsa, ” COV NTAUB NTAWV Tham Cov Lus Qhia Txog Cov Ntaub Ntawv thiab Tshuab (CIST), Lub Kaum Hli 21-22, Houston. ·

Gupta, S, Gupta, T thiab Shainesh, G. “Coj Los Ntawm Program Program Loyalty Rau Company Loyalty,” 14 th Lub Rooj Sib Tham Thoob Ntiaj Teb Txog Kev Tswj & Kev Lag Luam, Athens Lub Chaw Haujlwm rau Kev Kawm thiab Kev Tshawb Nrhiav, 27-30 Lub Rau Hli, 2016, Athens, Tim Nkij teb chaws. ·

Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar and Seema Gupta (2015) "Evolution ntawm Social Media Kev Sau Siab rau Ib Tug Tib Neeg Lub Hom Phiaj: Kev pov thawj los ntawm Indian Kev Xaiv Tsa," Kev Tsim Khoom thiab Kev Ua Haujlwm Kev Tswj Xyuas Lub Koom Haum (POMS) Kev Sib Tham Txhua Xyoo, Lub Tsib Hlis 8 - 11, Washington, DC. ·

Gupta, S., Gupta, T. thiab Shainesh, G. "Kev Koom Tes Nrog Kev: Ua kom muaj kev cuam tshuam ntawm Hom Kev paub ntawm Hom Cwj Pwm Zoo thiab Kev Mob Siab." Nyob rau ntawm Qhov Kev Sib Tham Hnub Sawv Ntxov 2015 nyob rau lub Ib Hlis 20-22, 2015 ntawm IMT Dubai ·

Maity, M. thiab Gupta, S. "Qhov Kev Pab Cuam Rau Mediating ntawm Loyalty Program koom nrog kev sib raug zoo ntawm Kev Tshaj Tawm thiab Loyalty." Nthuav tawm ntawm IIM Lucknow International Kev Sib Tham hauv Kev Ua Lag Luam thiab Kev Tawm Lag Luam, Lub Ib Hlis 9-11, 2014.

Gupta, S., Maity, M. thiab Pandey, S. "Tus Txhawb Nqa, Ambusher thiab Lwm Tus: Tus Neeg Siv Khoom Teb rau peb lub tswv yim." Nthuav tawm ntawm IIML Kev Sib Tham Thoob Ntiaj Teb hauv Kev Ua Lag Luam txog Kev Txheeb Xyuas Cov Haujlwm Yav Tom Ntej ntawm Kev Tshawb Fawb hauv Kev Tshaj Tawm Cov Nyiaj Tau Los: Saib Hauv Ntej, ntawm IIM Lucknow Noida thaj chaw tsev kawm ntawv, Lub Ib Hlis 13-14, 2012.

Gupta, S. "Bosch Ltd: Kev Tsiv Mus Los thiab Lub Tsev Hom," Tau nthuav tawm ntawm 13th Kev Sib Tham Thoob Ntiaj Teb txog Kev Sib Koom Tes Ua Haujlwm, Duab thiab Yog leejtwg hauv Amsterdam, Tsib Hlis 28-30, 2009

Gupta, S. “Kev sib txuas lus ntawm cov neeg: Ib qho kev taw qhia kom ze,” Nthuav tawm hauv kev sib tham thoob ntiaj teb ntawm "Sib raug zoo rau lub tuam txhab, qhov txawv thiab kev sib tw" hauv Beijing, Suav, Tsib Hlis 29-Lub Rau Hli 1, 2008

Pandey, S thiab Gupta, S. "Ntsuas Tus Neeg Pab Txhawb Nqa-Hom Phiaj Xwm Tus Kheej Zoo Nkauj thiab Lub Koom Haum Nrog Kev Nco thiab Kev Nco." Los ntawm Lub Tsev Haujlwm 1IM AIMS Thoob Ntiaj Teb, teeb tsa los ntawm Lub Koom Haum ntawm Indian Scholars thiab Indian Lub Chaw Haujlwm Tswj Xyuas, Ahmedabad, IIM Ahmedabad, Janurary 4-2006, XNUMX.

Gupta, S. "Zoo ntawm ICC Kev Ncaws Pob Xyoo 2003 Pab Txhawb Nqa Vis-vis-vis Tsoo Ua Lag Luam." Los ntawm Lub Tsev Haujlwm 1IM AIMS Thoob Ntiaj Teb, teeb tsa los ntawm Lub Koom Haum ntawm Indian Scholars thiab Indian Lub Chaw Haujlwm Tswj Xyuas, Ahmedabad, IIM Ahmedabad, Janurary 4-2006, XNUMX.

Gupta, S. "Kev tshaj lij hauv kev sib raug zoo nrog pej xeem & kev sib txuas lus ntawm cov tuam txhab: Kev txheeb xyuas qhov tseeb." Los ntawm lub rooj sib tham thoob ntiaj teb hais txog "Neeg lub koob npe nrov, tus neeg thiab kev sib tw" tsim los ntawm lub koom haum Reputation, Madrid, Spain, Tsib Hlis 19-22, 2005

Koom tes nrog “Hom Conclave” npaj los ntawm CII thiab hais los ntawm Al Ries thiab Laura Ries, 2003

Koom tes rau Adasia, qhov kev sib tham thoob ntiaj teb ntawm kev tshaj tawm, hauv Jaipur, 2003

Koom hauv kev sablaj nrog "Tshiab frontiers hauv kev lag luam uas zoo" los ntawm North Asmeskas haiv neeg rau Kev Kawm Ua Lag Luam hauv Is Nrias teb (NASMEI) ntawm Indian Tsev Kawm Ntawv Kev Lag Luam, 2002.

Koom tes nrog Ntas 2002, lub rooj sib txoos los ntawm Kev Lom Zem Kev Lag Luam los ntawm FICCI, 2002

Koom Tes Nrog Kev Kawm Tshawb Xyuas Tej Ntaub Ntawv ntawm Cov koom haum tswj kev txhim kho (MDI), 2002.

Gupta, S. thiab Gupta, A. "Kev tsim tawm hauv kev lag luam Indian kev lag luam." Cov ntawv nthuav tawm ntawm kev sib tham los ntawm North American Society for Marketing Education hauv Is Nrias teb (NASMEI) hauv Udaipur hauv 2000.

Ntawv nthuav tawm rau “Social lub luag hauj lwm nyob rau hauv lub ntiaj teb no kev khwv nyiaj txiag” ntawm International lub rooj sib tham, txhim tsa los ntawm kws qhia ntawv ntawm Kev Tswj Xyuas Kev Tshawb Fawb, Udaipur hauv xyoo 1999.

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