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Momwe mungapangire bajeti yogulitsa ma Digital (Malangizo Achinsinsi) [Video]

Bonetsetsani kuti mwatsatsa malonda a digito m'njira yovomerezeka

Osagwiritsa ntchito zochulukirapo kuposa zomwe muyenera kuchita kapena kuphonya zolinga chifukwa simunakonzekere bajeti yanu moyenera. Phunzirani chimango chomwe chimagwira m'malo onse otsatsira digito monga Facebook, Google ndi ma intaneti ena otsatsa.

Pazotsatsa zotsatsa, poyambira ndikuzindikiritsa mawu omwe timayendetsa nawo makampani olipira omwe adalipira. Chifukwa chake mutha kupita ku chida cha keyword planner ndikupanga mawu osachepera 500 a bizinesi yanu. Izi ndizofunikira pakukonza bajeti yakudijito.  

Pangani pepala la Excel ndikutsatira ndondomeko ili pansipa. 

Mukalemba mawu osakira mu gawo limodzi, voliyumu yofufuza mu gawo lachiwiri ndikupereka lingaliro lachigawo lachitatu, yMuyenera kuyerekeza gawo lomwe lingagawidwe. Muyenera kulingalira kuti gawo lomwe lingakhalepo ndi lomwe mukuti mukufuna.  

Sizingatheke kuti bizinesi iliyonse iwonetse malonda otsatsa zomwe zingachitike chifukwa pali mpikisano ndipo bajeti ndi zowerengeka. Gawo lowoneka bwino limachokera ku 20% mpaka 70%. Ngati ndinu mtsogoleri wamsika mutha kutsata magawo 70%.  

Ngati ndinu kampani yaying'ono yokhala ndi bajeti yochepa, mutha kulogoza gawo lowoneka bwino la 20 -30%. Ndizofanana ndi lingaliro logawana mawu. Ndiye gawo lanu lamawu lidzatengera bajeti.   

Mukazindikira peresentiyo ndiye kuchulukitsa kugawana kwake ndi kuchuluka kwa kusaka pamwezi kuti mupeze chithunzi chokwanira that mukulembera.   

Pambuyo pa Zowonekera, Tiyenera kuyerekeza kudina chifukwa apa faneli ikuchokera pa Zithunzithunzi mpaka kudina komanso kuchokera kudina mpaka kutembenuka. CTR yapakati pakusaka ndi 2.5%. YOu muyenera kuyang'ana CTR yanu yeniyeni mu zotsatsa zanu za Google ndikutenga kuchuluka kwake. Mutha kuchulukitsa CTR ndi Mawonetsero othandiza kuti mupeze kuchuluka kwa kudina.   

 

Tsopano titha kupeza mtengo wokwanira m'ndime yotsatirayi pochulukitsa kuchuluka kwa zodinidwa zomwe mukufuna.  

Mukapeza mtengo wongoyerekeza, tsopano gawo lotsatira laulemu wogula ndikutembenuka komwe kumadalira mtengo wotembenuka. Akuchuluka kwa kutembenuka kutengera deta yeniyeni.   

Mwanjira, mitengo yosinthira kuyambira 1 mpaka 5%. Ngati mulibe deta mutha kutenga pafupifupi 2.5%. Mukachulukitsa kutembenuka uku ndi kuchuluka kwa kudina mudzapeza kutembenuka. Chifukwa chake tsopano tili ndi mtengo wathunthu ndi kuchuluka kwa kutembenuka.  Divide mtengo wokwanira ndi chiwerengero chonse cha kutembenuka kuti mupeze mtengo wotsimikiza. 

Pochita izi mutha kudziwa kuti ndi ndalama zingati zomwe zimafunidwa kuti mufufuze ndipo bajetiyi ikupatsani kutembenuka kambiri komanso zomwe zingakhale mtengo wotembenukira.  

Tsopano yesetsani kuchita masewera olimbitsa thupi zikhoza kuchitidwa pazinthu zina monga malonda owonetsera, kutsatsa kwa Facebook. Mutha kusankha zomwe mukufuna kutsata pa Facebook ndipo zidzakupatsani maimidwe omwe angatengeke ndi zomwe mukuwerengazo. Kenako mutha kuyerekezera gawo, CTR ndi kutembenuka mtima kuchokera pa Facebook. Ndiye mutha kupeza kudina, kuchuluka kwa kutembenuka ndi mtengo pakusintha kulikonse.  

Dongosolo la Facebook likhala mzere umodzi mosiyana ndi mapulani omwe ali m'mizere ingapo chifukwa cha mawu osakira ambiri. Momwemonso mutha kukonzekera dongosolo la kusonyeza. Mutha kupita kutsatsa la Google kuti mukapangitse zowonetsera kampeni, perekani kutsata kwanu kenako kuwonetsa kuchuluka kwa ma Impressions. Mutha kutenga gawo lazowonera ndipo mutha kutenga CTR ndikusinthira kutengera zenizeni.   

Mutha kuwerengetsa ndalama zochulukirapo kuti muwonetse zotsatsa ndikuti bajetiyo idzakupatsirani kuchuluka kwamitundu ingati. Mukamachita izi pa njira zonse zomwe mungathe kupanga bajeti.  Ymudzapeza bajeti yonse yamakanema onse a digito ndipo ipereka kutembenuka kwathunthu ndi mtengo wapakatikati pakusintha.   

Tsopano mutha kuwona kuti kuchuluka kwa kutembenuka kumathandizira magawo angati a bizinesi yanu. Ngati zimathandizira mpaka 50% ya bizinesi yanu chandamale, ndiye kuti simuyenera kugawana zoposa 50% ya bajeti yanu yotsatsa ku malonda a digito. Zikutanthauza kuti 50% yotsalira ya bajeti yanu iyenera kugawidwa kwa malonda achikhalidwe kuchokera komwe mungapangire bizinesi yosachepera 50% ndalama. Kuphatikiza kwa bottoms njira ndikukwera pansi ndikulimbikitsidwa kuti pakhale njira yabwino yogulitsira digito.   

Ndikukhulupirira kuti izi zimasokoneza gawo logawidwa ndi digito. 

Ngati mukufuna zambiri pamutuwu, onani nkhani yanga Momwe mungasungire bajeti ya Kutsatsa Kwamagetsi.

Ngati mukufuna kudziwa zambiri za Kutsatsa Kwama digito, ndiye kuti muyenera kuwona izi - Malonda Akuluakulu a Digital ndi Zida zapamwamba za Kutsatsa Kwamagetsi.

Nkhani

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Upangiri Wathunthu Wotsatsa Ogwirizana pa Facebook

Kutsatsa kothandizana ndi Facebook kumapangitsa kukhala kotetezeka komanso kosavuta kwa ogulitsa kuti apatse mphamvu zopangira kuti zizigwira ntchito zotsatsa zotsatsa pazogulitsa zawo ndikuyendetsa malonda patsamba laogulitsa kapena pulogalamu yam'manja. Makampani amagwiritsa ntchito Malonda Ogwirizana kuti ayendetse ntchito zotsatsa ndi anzawo ogulitsa. Wogulitsayo amasanja Katalogi wawo kuti apange gawo la Catalog lomwe

Werengani zambiri "

NTHAWI YOMWE NDINGATANI KUTI NDITHANDIZA BWINO KUKULA KWAKO

Osangoyima pambali ndikuwona ena akupanga mamiliyoni! Lumikizani ndikupeza mwayi wotsatsa digito kuti mulowetse bizinesi yanu!

maphunziro

Phunzirani kutsatsa kwadijito kuchokera kwa Pulofesa wa IIM Bangalore ndikupanga ntchito yanu ndikukula bizinesi yanu!

Maphunziro Ogwira Ntchito Zamakampani

Kwezani Gulu lanu ku Skyrocket Kukula Bizinesi Yanu. Onjezani kutembenuka kwanu ndi ROI zingapo.

kufunsira

Sakani Kukula Bizinesi Yanu mwa Kupeza Njira Yabwino Kwambiri kuchokera ku Pulofesa wa IIM Bangalore.

Ofesi

Onjezani Kutembenuka ndi ROI. Pezani Njira Yopamwamba Kwambiri ndi Kukwaniritsa kuchokera ku Agency yathu.

FAQs

Ngati mtengo wapakati pakutembenuka kumapangitsa 50% yamabizinesi anu, ndiye kuti simuyenera kugawana ndalama zopitilira 50% yanu pakutsatsa kwadijito. Zikutanthauza kuti 50% yotsala ya bajeti yanu iyenera kuperekedwa ku malonda achikhalidwe komwe muyenera kupanga ndalama zosachepera 50% zamabizinesi. Kuphatikiza kwa njira zam'munsi ndi zoyambira pamwamba ndikulimbikitsidwa kuti mugwiritse ntchito bwino kutsatsa kwa digito. Kuti mumve zambiri, mutha kuwerenga nkhaniyi kuti mudziwe Njira zopanda nzeru zotsatsa zama digito

Maganizo 264 pa “Momwe mungapangire bajeti yogulitsa ma Digital (Malangizo Achinsinsi) [Video]"

  1. Ndidalimbikitsidwa blog iyi ndi m'bale wanga. Sindikudziwa ngati izi zalembedwa ndi iye monga
    palibe amene amadziwa mwatsatanetsatane za zovuta zanga. Ndiwe wodabwitsa!
    Zikomo!

  2. Pomwe ndidapereka ndemanga poyambirira ndidadina pa "Ndidziwitseni pomwe ndemanga zatsopano ziziwonjezedwa" ndipo nthawi iliyonse ndemanga ikawonjezedwa ndimalandira maimelo atatu omwe ali ndi ndemanga yomweyo. Kodi pali njira iliyonse yomwe mungandichotsere kuntchitoyi? Yamikirani!

  3. Ndikungofuna kunena kuti ndine watsopano pamabulogu ndipo ndikusangalala kuti ndinu blog. Mosakayikira ndikayika chizindikiro patsamba lanu. Muli ndi zolemba zabwino kwambiri zolembedwa. Zikomo kwambiri poulula tsamba lanu.

  4. Ndikungofuna kunena kuti ndangobwera kumene ku mabulogu ndipo ndimakondadi tsamba la webusayiti. Pafupifupi ndikuyenera kusungitsa tsamba lanu. Mulidi ndi zolemba zabwino ndi ndemanga. Zikomo kwambiri chifukwa chogawana nafe tsamba lanu.

  5. Ndine wokondwa kwambiri kupeza tsambali. Ndikufuna kukuthokozani chifukwa cha nthawi imodzi chifukwa chakuwerenga kosangalatsa uku !! Ndidasangalatsidwa kwambiri ndi gawo lililonse ndipo ndakuikiraninso chizindikiro kuti muwone zinthu zatsopano patsamba lanu.

  6. Kapangidwe kameneka ndi kogulitsa! Mukudziwa momwe mungasungitsire zisangalalo. Pakati pa anzeru ndi makanema anu, ndinali pafupi kusunthika kuti ndiyambe blog yanga (chabwino, pafupifupi… HaHa!) Ntchito yabwino. Ndinkasangalala kwambiri ndi zomwe munkanena, ndipo koposa apo, munazifotokoza motani. Zabwino kwambiri!

  7. Positi yabwino. Ndangopunthwa patsamba lanu lapawebusayiti ndipo ndimalakalaka kunena kuti ndasangalala kwambiri ndikusambira pazolemba zanu. Kupatula apo, ndikhala ndikulembetsa ku chakudya chanu ndipo ndikuyembekeza kuti mulembanso posachedwa!

  8. Blog yabwino! Ndimakonda kwambiri momwe zimakhalira zosavuta m'maso mwanga ndipo zomwe zalembedwa zidalembedwa bwino. Ndikudabwa kuti ndingadziwitsidwe bwanji positi uthenga watsopano. Ndalembetsa ku chakudya chanu chomwe chiyenera kupusitsa! Khalani ndi tsiku lopambana!

  9. Hiya tsamba labwino kwambiri !! Mwamuna .. Wokongola .. Wopambana .. Ndisaika chizindikiro patsamba lanu ndikutenganso zofufuzira? NDIKUKHALA wokondwa kupeza zambiri zothandiza pompano, tifunikira kupanga njira zina pankhaniyi, zikomo kugawana. . . . . .

  10. Nkhani yosangalatsa, mukadatha kutchula mfundo zazikulu zambiri, ndikuganiza kuti iyi ndi tsamba labwino kwambiri. Ndidzayenderanso kamodzi kuti ndikapeze zambiri zamtunduwu komanso, ndikalangize tsambali kuti onse. Limbikitsani.

  11. Gawo labwino, ndidangopereka izi kwa mnzanga yemwe anali kuwunika pang'ono pa izi. Ndipo adandiguliradi kadzutsa chifukwa ndidamupeza .. kumwetulira. Chifukwa chake ndiloleni ndinene kuti: Thnx ndichithandizo! Koma eya Thnkx chifukwa chogwiritsa ntchito nthawi kuti mukambirane izi, ndimamva bwino ndipo ndimakonda kuwerenga zambiri pamutuwu. Ngati zingatheke, momwe mungasinthireko, mungaganize zosintha blog yanu ndi zina zambiri? Ndizothandiza kwambiri kwa ine. Chala chachikulu chachikulu pabuloguyi!

  12. ndizabwino kwambiri pamodzi ndi tanthauzo. ndi blog yabwino kwambiri. Kufotokozera ndi chinthu chothandiza kwambiri. mukadathandizadi anthu ambiri omwe amabwera ku blog ndikuwapatsanso zowona.

  13. Zikomo chifukwa chogawana zambiri zabwino. Masamba anu ndiabwino kwambiri. Ndimachita chidwi ndi zomwe muli patsamba lino. Zikuwulula momwe mumawonera bwino nkhaniyi. Bookmark patsamba lino, tidzabweranso nkhani zina. Iwe, mnzanga, KHWALALA! Ndapeza zidziwitso zomwe ndidasanthula kale paliponse ndipo sindinathe kuzipeza. Ndi tsamba labwino bwanji.

  14. Ndimadabwitsidwa nthawi zonse ndi kuchuluka komwe kumalumikizidwa ndi zidziwitso zokhudzana ndi izi. Zomwe mudapereka zidafufuzidwa bwino ndipo ndikuloleni ndikuuzeni kuti mudalemba kuti mupeze zomwe mukudziwa kwa olembetsa ambiri.

  15. Ndemanga yabwino. Mnzanga ndi ine tangopeza tsamba lanu lomwelo ndipo timafuna kuvomereza Takhala tikukonda kuwerenga ma blog anu. Mwanjira ina iliyonse ndikutsatirani zomwe mwapereka ndipo ndikhulupilira kuti mulembanso posachedwa. Big amafuna zambiri zothandiza.

  16. Mukhale ozizira kwambiri! Ine sindikuganiza ngati ine ndawerenga chirichonse chonga ichi kale. Ndibwino kuti mum'peze winawake ali ndi maganizo apachiyambi pa nkhaniyi. ndikukuthokozani chifukwa choyamba izi. webusaitiyi ndi chinthu chofunika pa intaneti, wina yemwe ali ndi chiyambi. ntchito yothandiza yobweretsa china chatsopano pa intaneti!

  17. Ndine wokondwa kwambiri kunena kuti, zolemba zanu ndizosangalatsa kuziwerenga.Sindiyimitsa ndizinena kena kake za izi. Mukuchita ntchito yabwino.

  18. Zolemba zabwino kwambiri. Ndangopunthwa patsamba lanu lapawebusayiti ndipo ndimalakalaka kunena kuti ndasangalala kwambiri ndikusambira pazolemba zanu. Mulimonsemo ndidzakhala ndikulembetsa ku chakudya chanu ndipo ndikhulupilira kuti mulembanso posachedwa!

  19. Kumenya kwakukulu! Ndikufuna kuphunzira pomwe mukusintha tsamba lanu, nditha kulembetsa nawo tsamba la blog? Akauntiyi idandithandizira mgwirizano wovomerezeka. Ndinali ndikudziwa pang'ono za kulengeza kwanu komwe kunapereka lingaliro lomveka bwino

  20. Hiya, ndine wokondwa kuti ndapeza izi. Masiku ano olemba mabulogu amafalitsa za miseche ndi intaneti ndipo izi ndizokwiyitsa. Tsamba labwino lokhala ndi zosangalatsa, ndizomwe ndimafunikira. Zikomo kwambiri chifukwa chosunga tsambali, ndipitabe kukaona. Kodi mumachita nkhani zamakalata? Sindikupeza.

  21. Ndimasangalala nthawi zonse ndi kuchuluka komwe kumalumikizidwa ndi zidziwitso zomwe zikupezeka pankhaniyi. Zomwe mudapereka zidafufuzidwa bwino komanso kutchulidwa bwino kuti muthe kupitiliza izi kwa olembetsa ambiri.

  22. Kulemba kodabwitsa, mwatchulapo zina zabwino kwambiri, inenso ndikuganiza kuti iyi ndi tsamba lodabwitsa kwambiri. Wokondedwa wanga ndipo tidzakumananso kuti tikhale ndi zina zabwino kwambiri, ndikupatsanso malowa onse. Kudos.

  23. ndizabwino kwambiri komanso ndicholinga. ndi blog yabwino kwambiri. Kufotokozera ndi mfundo yofunika kwambiri. mwina mwathandizapo anthu ambiri omwe amapita kubulogu komanso kuwafotokozera zambiri zofunikira.

  24. ndizabwino pamodzi ndi tanthauzo. ndi blog yabwino kwambiri. Backlinking ndichinthu chothandiza kwambiri. mwakhala mukupangitsa kuti zikhale zosavuta kwa anthu ambiri omwe amayendera blog limodzi ndikuwapatsa zambiri zofunikira.

  25. Zinanditengera nthawi ndi mphamvu kuti ndiwerenge ndemanga zonse, komabe ndimakondwera nazo. Izi zidakhala zofunikira kwambiri kwa ine ndipo ndikutsimikiza kwa onse omwe amapereka ndemanga pano! Nthawi zonse zimakhala zabwino ngati munthu sangathe kungophunzitsidwa, komanso kusangalatsidwa!

  26. mulidi woyang'anira masamba woyenera. Kuthamanga kwa tsamba lawebusayiti ndikodabwitsa. Zikuwoneka kuti mukupanga chinyengo chilichonse. Komanso, Zomwe zili mkatizi ndizapamwamba kwambiri. mwachita ntchito yabwino pankhaniyi!

  27. Hei blog yapadera! Amakhala ndi blog
    zofanana ndi izi zimafuna ntchito yayikulu?
    Ndilibe ukadaulo wamapulogalamu koma ndimayembekezera kutero
    yambani blog yanga posachedwa. Komabe, muyenera kukhala ndi malingaliro aliwonse kapena
    njira za eni mabulogu atsopano chonde mugawane. Ndikumvetsetsa kuti izi sizaphunzitsidwa
    Ndimangofunika kufunsa. Zikomo kwambiri!

  28. Ndinali wokondwa kwambiri kupeza tsamba ili labwino. Ndinkafuna kukuthokozani chifukwa cha nthawi yanu
    chifukwa cha kuwerenga kodabwitsa kumeneku !! Ndinkakonda chilichonse
    Inenso ndakusungani ngati okonda kuwona zinthu zatsopano mu
    malo.

  29. Ndinali wofunitsitsa kudziwa ngati mungaganizire zosintha tsamba lanu la blog? Zalembedwa bwino kwambiri; Ndimakonda zomwe wanena. Koma mwina mutha pang'ono pang'ono pazomwe mungakwanitse kuti anthu azitha kulumikizana nazo bwino. Muli ndi zolemba zambiri zoyipa pongokhala ndi zithunzi chimodzi kapena ziwiri. Mwina mutha kuziyika bwino?

  30. Kodi blog yanu ili ndi tsamba lothandizira? Ndikukhala
    nthawi yovuta kupeza koma, ndikufuna ndikuwombere
    imelo. Ndili ndi malingaliro opanga blog yanu omwe mungafune kuti mumve.
    Mwanjira iliyonse, tsamba labwino kwambiri ndipo ndikuyembekeza kuwona
    zimasintha pakapita nthawi.

  31. Tsiku labwino! Ndikudziwa kuti izi sizimveka koma ndimadabwa
    Ndi nsanja iti ya blog yomwe mukugwiritsa ntchito tsambali? Ndikupeza
    anadyetsedwa ndi WordPress chifukwa ndakhala ndikukumana ndi mavuto ndi osokoneza ndipo ndikuyang'ana zosankha
    nsanja ina. Ndingakhale wosangalatsa ngati
    Mutha kundiloza komwe kuli nsanja yabwino.

  32. Wawa, ndimawerenga blog yanu nthawi zina ndipo ndimakhala ndi zofanana ndipo ndimangofuna kudziwa ngati mungapeze ndemanga zambiri za spam? Ngati ndi choncho mumachepetsa bwanji, pulogalamu iliyonse kapena chilichonse chomwe munganene? Ndikumva zambiri posachedwa zikundipangitsa misala kotero thandizo lililonse limayamikiridwa kwambiri.

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