CASE STUDIES

Seema Gupta ndi Menaka Rao (2018). "Videocon DTH: Kutsatsa Makanema,"  Mlandu wa HBSP IIMB 677 yolembetsa ndi Harvard yofalitsa. 

J. Ramachandran ndi Seema Gupta (2016). "Gulu la DDB Mudra: Kukula Kosintha," Mlandu wa HBP IMB 569-570 wolembetsedwa ku Harvard.

Gupta, S. (2015) "Volkswagen India: Das Auto Digitally,"  Mlandu wa IIMB No. IIMB513 yolembetsa ku Harvard.

Gupta, S. (2014). "Dainik Bhaskar Gulu: Akufuna Kukula,"  Mlandu wa IIMB No. IIMB461 yolembetsa ku Harvard.

Gupta, S. (2013) "Nielsen: Kafukufuku Wamsika wa Pantene," Mlandu wa IIMB No. IMB419 adalembetsa ku Harvard.

Gupta, S. (2013) "Volkswagen ku India," Mlandu wa IIMB No. IMB443 adalembetsa ku Harvard.

Gupta, S. ndi Mahadevan, B. (2011) "Osazindikira: Kulimbikitsa," Wopambana wa Mpikisano wa Mlandu wa ISB-IVEY 2011, Mlandu wa IIMB No. IMB345 yolembetsedwa ndi Harvard.

Gupta, S. (2011) "Coke-Pepsi: Kuchokera Padziko Lonse Kutsatsa Ku India," Mlandu wa IIMB No. IMB387 adalembetsa ku Harvard.

Ramachandran, J. ndi Gupta, S. (2010) "Mapaki a Park: Kupanga Zochita," Mlandu wa IIMB No. IMB373 wolembetsa ku Harvard. Wopambana wa EFMD 2011 Award.

Gupta, S. (2011) "Bosch ku India," Mlandu wa IIMB No. IMB409 adalembetsa ku Harvard

Gupta, S. Mishra, K ndi Maheshwari, A. (2013) "Procter & Gamble India: Kusiyana Pazinthu Zamalonda," Mlandu wa IIMB No. IMB433 adalembetsa ku Harvard.

PEMPANI ZOFOTA

Gupta, S; Gupta, T. ndi Shainesh, G. (2018) Kuyenda kuchokera ku Kukhulupirika kwa Pulogalamu kupita ku Kukhulupirika kwa Kampani, Ndemanga ya IIMB Management, Vol 30, Nkhani 3, Masamba 191-284.

Gupta, S. ndi Gupta, T. (2017) Kuphatikizidwa ndi Zochitika: Njira Yokhulupirika, Indore Management Journal, Vol 9, Kutulutsa 2, Masamba 1-16.

Gupta, S. (2016) "Malingaliro atsopano pakulankhulana kwakusintha kwakampani,"  Ndemanga ya IIMB Management, Vol 28 (2).

Maity, M. ndi Gupta, S. (2016) Kusakanikirana Kwazomwe Ntchito Zokhulupirika Zili Umembala pa Ubale Wapakati pa Kutsatsa Kogwira Ntchito ndi Kukhulupirika Kwama Brand, Journal of Marketing Theory ndi Practice, Vol. 24, Nkhani 4, Masamba 462-481.

Gupta, S., Maity, M. ndi Pandey, S. (2014) "Sponsor, Ambusher ndi Ena: Kugwiritsa Ntchito Magulu Atatu," Vikalpa.

Gupta, S., Maity, M. ndi Pandey, S. (2014) "Wothandizira, Ambusher ndi Ena: Njira Yogwiritsira Ntchito Njira zitatuzi," Vikalpa, Vol 39 (1).

Gupta, S. (2012) “Kumenya Nkhondo Yotsatsa,” Zolemba pa Indian Business Research, Vol. 4, Nkhani 2.

Gupta, S. (2012) "Njira Zodalirana Pakati pa Kugulitsa Zinthu ndi Njira Zamalonda," Zolemba pa Indian Business Research, Vol. 4, Nkhani 3.

Gupta, S. (2011) “Kupititsa patsogolo Ntchito Yolumikizana ndi Makampani: Njira Yoyeserera”, Kuwunika Kwama Corporate, Vol. 14, Na. 2, masamba 114-132.

Gupta, S. (2007) "Luso mu Kuyanjana kwa Anthu ku India ndi Kulumikizana Kwama Corporate: An Empirical Analysis", Kubwereza Kwaumunthu, Vol. 33, Na. 3

Gupta, S. (2003) "Kutsatsa Mwambo: Mavuto ndi Zovuta"Ndemanga ya IIMB Management, Vol. 15, Na. 2

MALANGIZO

Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar ndi Seema Gupta (2017). "Evolution of Social Media Sentiments for Individual Human Brands: Umboni Wosankhidwa ku India, ” INFORMS Msonkhano wa Information Systems ndi Technology (CIST), Okutobala 21-22, Houston. ·

Gupta, S, Gupta, T ndi Shainesh, G. “Kuyambira pa Kukhulupirika kwa Pulojekiti Kupita Kukhulupirika kwa Makampani,” Msonkhano wapadziko lonse wa 14th wa Management & Marketing, Athens Institute for Education and Research, 27-30 Juni, 2016, Athens, Greece. ·

Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar ndi Seema Gupta (2015) "Evolution of Social Media Sentiments for Individual Brands: Umboni Wosankhidwa ku India," Production and Operations Management Society (POMS) Msonkhano Wapachaka, Meyi 8 - 11, Washington, DC. ·

Gupta, S., Gupta, T. ndi Shainesh, G. "Kuphatikizidwa ndi Zomwe Mwakumana Nazo: Kuyambitsa Mphamvu ya Zomwe Mukumana Nazo Pazogulitsa Zamakhalidwe ndi Kukhulupirika." Adaperekedwa ku Msonkhano Wamsika Wotsogola 2015 mu Januware 20-22, 2015 ku IMT Dubai ·

Maity, M. ndi Gupta, S. "Ntchito Zapakati pa Kukhulupirika Umembala pa Ubale Pakati Pakutsatsa ndi Kukhulupirika." Yaperekedwa ku Msonkhano Wapadziko Lonse wa IIM Lucknow mu Marketing ndi Emerging Markets, Januware 9-11, 2014.

Gupta, S., Maity, M. ndi Pandey, S. "Sponsor, Ambusher ndi Ena: Njira Yogwiritsira Ntchito Njira zitatuzi." Yofotokozedwa ku IIML International Conference in Marketing on Shaping the future of Research in marketing in Emerging Economics: Kuyang'ana Patsogolo, ku kampu ya IIM Lucknow Noida, Januware 13-14, 2012.

Gupta, S. "Bosch Ltd: Kusuntha ndi Kumanga Chizindikiro," Adaperekedwa pamsonkhano wapadziko lonse wa 13th Wodziwika Kampani, Chithunzi ndi Chidziwitso ku Amsterdam, Meyi 28-30, 2009

Gupta, S. “Kulumikizana kwamakampani: Njira yoyendetsera ntchito,” Yofotokozedwa pamsonkhano wapadziko lonse wonena za 'mbiri yodziwika, kudziwika ndi mpikisano' ku Beijing, China, Meyi 29-Juni 1, 2008

Pandey, S ndi Gupta, S. "Kuyeza Sponsor-Event Brand Brand Personality Fit ndi Mgwirizano Wake ndi Kukumbukira ndi Kuzindikiridwa." Woperekedwa ku Msonkhano Wachitatu Wadziko Lonse Wadziko Lonse, wopangidwa ndi Association of Indian Management Scholars ndi Indian Institute of Management, Ahmedabad, IIM Ahmedabad, Janurary 1-4, 2006.

Gupta, S. "Kuchita bwino kwa ICC World Cup 2003 Sponsorship Vis-à-vis Ambush Marketing." Woperekedwa ku Msonkhano Wachitatu Wadziko Lonse Wadziko Lonse, wopangidwa ndi Association of Indian Management Scholars ndi Indian Institute of Management, Ahmedabad, IIM Ahmedabad, Janurary 1-4, 2006.

Gupta, S. "Luso pamaubale ndi kulumikizana kwamakampani: Kusanthula kopatsa chidwi." Wofotokozedwa pamsonkhano wapadziko lonse wonena kuti "Mbiri Yodziwika, Kudziwika ndi Kupikisana" yomwe idakonzedwa ndi Reputation Institute, Madrid, Spain, Meyi 19-22, 2005

Nawo “Brand Conclave” yokonzedwa ndi CII ndipo adayankhulidwa ndi Al Ries ndi Laura Ries, 2003

Anatenga nawo gawo ku Adasia, msonkhano wapadziko lonse wotsatsa, ku Jaipur, 2003

Anatenga nawo gawo pamsonkhano pa "Malire atsopano pamsika wotsatsa" ndi anthu aku North America for Marketing Education ku India (NASMEI) ku Indian School of Business, 2002.

Nawo Mafelemu 2002, msonkhano wa Makampani Osangalatsa lolembedwa ndi FICCI, 2002

Anatenga nawo gawo pa Msonkhano Wowerenga Nkhani ku Management Development Institute (MDI), 2002.

Gupta, S. ndi Gupta, A. "Zomwe zikuchitika m'mabanki aku India." Pepala lofotokozedwa pamsonkhano wokonzedwa ndi North American Society for Marketing Education ku India (NASMEI) ku Udaipur ku 2000.

Anapereka pepala pa "Udindo pakati pa anthu pachuma padziko lonse lapansi" pamsonkhano wapadziko lonse, wokonzedwa ndi Faculty of Management Study, Udaipur ku 1999.

Makampani AMENE ANAPANGIRA ZOFufuza

MALANGIZO

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Sungani bizinesi yanu!

Lowani patsamba lathu la imelo kuti mulandire maphunziro a digito aulere aulere. Fufuzani mwachangu ntchito yanu yapaintaneti. Lowani tsopano. Ndiulere!