DISCLOSURE: Since I am sharing this content free of cost without any paid subscriptions, some of the links in this post might be affiliate links, which won’t cost you anything. However, all opinions and discussions remain my own.
Be it Google, Yahoo, Bing, or whatever search engine you are using, you will get a list of relevant results to the keywords you have searched.
Have you ever wondered why some pages and websites come on the top results more than the others when you search for a specific keyword on any search engine?
It is quite apparent that most people will click one of the top results, and hence, the resultant websites will get the maximum number of visitors.
Whether you are a blogger or a website owner, you will want your website to appear in the top results. But, those top results don’t show up by magic. There is an algorithm that makes those websites favorite to the search engine. Google gives your website a rank according to which your website appears on the search results. The better your rank the better the position in the search results.
Curious Where You Rank in Google? Find Out Here!
In the most straightforward words, the technique to make your website search engine’s favorite is search engine optimization (SEO). However, one of the leading tools that I trust the most for SEO is SEMrush. Let me tell you first how I came across SEMrush.
Know the background:
In the beginning, when I had just started my blog, I wanted more and more visitors to get an ahead start. I realized the importance of SEO analysis tools to make my content Search engine friendly as just creating high-quality content was not enough. As a beginner, I did not have many long-term readers, so search engine optimization was crucial for my blog.
Initially, I used different platforms, such as Ahfrefs, but then I came across a platform capable of providing me with all the features needed to implement my SEO strategy effectively.
Over time, looking at my analytics, I found SEMrush quite useful. Moreover, I found some unique features on SEMrush, like the keyword magic tool. I will be discussing these features later in the article. I felt it like my responsibility to let you know about this wonderful SEO tool that can increase your website’s traffic in just a few clicks. Hence, I am writing this review article on SEMrush that will include everything you need to optimize your SEO strategy.
FAQ: What is SEMrush? And why is it an essential SEO analysis tool?
Using SEMrush, you can identify link building opportunities, find the right keywords and technicalities to give your website a higher search ranking.
SEMrush was founded in 2008 and is currently having 6M users, 8M domains, and 12B keywords in the database and is presently one of the most popular SEO analysis tools available.
Moreover, by finding the right keywords, you can use them as a base for writing your blogs; those keywords that Semrush will give you will have the highest search frequency, so the more often you use them, the more visitors you get.
Know I have something to ask.
How do you decide the topics on which you want to write your blogs?
Yes, that is based on your interests and expertise for sure. But, you don’t want to pick up a topic on which many people have written as it would be difficult to come to the top results. Using SEMrush, you can find how difficult it is to rank on a particular search phase. That’s just the beginning, though! Apart from these, there are a plethora of exciting features offered by SEMrush. Let’s discuss them in detail.
After understanding these exciting features and knowing their advantages for your business, I am sure you will be willing to use this excellent SEO tool.
SEMrush features: An overview of my favorite features.
One of the main reasons that make SEMrush is the complete package of features. If you are using SEMrush, you don’t need any other SEO checker and keyword analyzer tool. From your competitor’s analysis to finding the best keywords for you, SEMrush gets you everything covered under one roof. Let’s look at the best features one by one in detail.
Do you want to get insights into the strengths and weaknesses of your website to improve its performance?
1.Use the Domain analysis tool: You can get some essential domain-related metrics using SEMrush. You can either enter your domain, look for its performance, improve the metrics or look at the competitor’s metrics to see how difficult it can be to outrun them.
To look for the domain analytics, you have to enter the domain URL, and you will see the results in seconds. Using the tool, you can know, The total visitors per month, Display advertising stats, the total number of keywords the website ranks for, top-performing keywords, Competing website, and the authority score, which is an insight into what SEMrush thinks of a particular domain. This score is calculated on the number of backlinks, website traffic, and organic search data.
Do you want to decide whether you should enter the competition of a particular keyword/niche or not?
You can use……
2. The Keywords research tool- Using the conventional SEO keyword research tool, you can find out the keyword difficulty score, the number of searches per month, and the list of sites ranking for that keyword. But, what makes a difference is SEMrush’s ‘keyword analyzer magic tool.’
The Keyword Magic tool of Semrush was named the best digital tool at PubCon 2019 interactive marketing awards.
With the keyword magic option, you can get an insight into the search volume, competitive density, SERP rank checker, and SERP analysis features. The name contains ‘magic’ because you will get the following features:
Auto grouping: you can explore keywords in topic-specific subgroups.
Smart filters: you can filter your keywords on different match types, related terms, question types, which can narrow down your keyword list.
No spreadsheets: you can directly integrate your keywords with other tools by using an add button instead of making a separate spreadsheet.
You can generate useful data for the domain’s backlinks using-
3.Backlink analytics on SEMrush- when the link to your website is provided on some other website. You have a backlink-having external site linking to it. More number of backlinks means better website ranks. Search engines trust the websites which have more backlinks.
SEMrush provides you with two options for looking at your backlinks.
The first one is the backlink analysis.
You can view your list of backlinks after writing your domain name. You will also get the top-level domain distribution, which means how many .gov, .org, .com, etc., backlinks your site has. Moreover, the anchor text used and the IP addresses of backlinks are viewable.
Backlinks are also very beneficial when you are looking for some guest posts. You can view the websites that already trust your content. To know more about guest blogging check my guide on Guest blogging to boost your seo.
While looking at my number of backings, I wondered if this is the maximum number? Then I tried using some other backlink tools such as Majestic.
SEMrush claims to have a backlink database of 37 trillion, while alternative tools like Majestic have a database of around 10 trillion backlinks only. I put both the platforms on a test, and the result was quite obvious; SEMrush was a clear winner as it had shown more number of backlinks.
Check this out if you want to reach the top of the SERPs with backlinks
The second one is the backlink audit.
Google identifies some low-quality links to websites to track spamming. If your backlinks are from such toxic websites, google might penalize your website, and your search rankings will be degraded.
To avoid such backlinks, you can identify them using the powerful backlink audit tool and then send the list to google as a ‘disavow’ file. Understand the further process here.
Sometimes we might be writing eloquent and quality articles, but our website is still not getting the traffic that it deserves. If you feel this way then,
Using semrush, you should scan your website for 130+ technical and SEO mistakes.
4.SEMrush Site audit: SEMrush site audit functionality is probably my favorite feature of SEMrush. Site audit scans your website and gives you suggestions to improve your website’s functionality and SEO.
You will know which keywords to add, what length of content you need, which websites to approach for backlinks, suggestions on your internal linking strategies, and much more.
The SEMrush site audit will also identify those things that are having a negative impact on your website rankings. Such things usually include overuse of keywords, missing headers, content duplicity, and slow-loading content.
Want an SEO Audit? Get your site audited online in just 5 minutes for FREE!
Although, apart from the above-discussed tools, there are a lot more tools available on SEMrush. You can see the list of features in the image below:
If you have reached here without clicking any of the links above, then it means that you need some further simplification.
So, now it’s the time for my Personal opinions on SEMrush.
When to go with SEMrush
You have a decent budget, and you run a small or medium-sized business.
You want flagship features of SEO and marketing, all under one roof.
You want to get a bonus of having some social media analysis features as well.
You are a blogger, or you need a tool that can ease your keyword research with its unique and smart features.
You are looking for the best competitive analysis tool to grab an extra edge over your competitors.
Your brand holds the capacity to grow rapidly. Then, all you need is to beat your competitors and optimize your SEO using SEMRush.
When you can skip SEMrush
You need a simple conventional method to look for keywords and tracking.
You have a lot of time/capacity to experiment and use different types of online SEO tools such as Ahrefs, Moz, etc.
You cannot invest your money without getting your hands on the platform. If yes, then you can easily do so by taking a free trial.
Otherwise, let’s try to find the right SEmrush plan for your business.
SEMrush comes under the category of SaaS that stands for software as a service, so that you will be paying for large databases and intelligence features along with the functionality. At first, the pre-paid plans might seem a little expensive, but they are designed to bring you higher returns. However, your fast-growing business will justify your investment.
First, let’s understand some terms that will help you in picking up the right plan.
Results per the report: The maximum number of data rows displayed for each of the Analytics reports.
Reports per day: The maximum number of requests made to the Analytics reports per day.
Keywords metrics updates per month: The number of times you can get new metrics for your target keyword in Keyword Manager per month.
Historical data: gain insight into your or your competitor’s websites’ performance with data gathered since 2012.
On SEMrush, you will find the following paid plans-
|Purpose||For startups and small companies||For agencies and medium-sized businesses||For e-commerce operations and large businesses|
|Price per month||$99.95||$191.62||$374.95|
|Results per report||10000||30000||50000|
|Reports per day||3000||5000||10000|
|Keywords metrics updated per month||250||1000||5000|
|Number of projects||3||15||25|
|Plagiarism check per month||Nil||5||10|
|Price per additional user (per month)||$70||$140||$140|
Apart from these three plans, you can also opt for some custom solutions to set your custom interface. To do so, you need to submit a form, and the specialists will contact you soon.
Point to note: you can also opt for an annual plan, saving the total cost by 16%.
Time to have a look at my ratings of SEMrush. This might further help you in making your choice according to your requirements.
SEMrush pricing: 3/5
User interface: 4/5
Keywords research: 4/5
Magic tool and competitor analysis: 5/5
Overall tool rating: 8.5/10
I hope that this review article has helped you out in deciding to use this excellent SEO analysis marketing tool. If you feel that this review can help others and make their choice, please do share.
Do you have any questions about SEMrush? This review was based on my personal opinion. Have you tried SEMrush before? If yes, do you agree with me, or do you feel something different? Do let me know in the comments below.
So, what are you waiting for? It’s time to get your website on the top search results.
The Best Tool for SEO & SEM – SEMrush. Try it Free Here!