Targeting in Digital Marketing
Marketing strategies are often drawn from three basic concepts of segmentation, targeting and positioning (STP). Market segmentation is a method of targeting potential customers by dividing them into different groups based on what will interest them in common through unique offerings. Market segmentation is not a new idea, but in this blog post we will discuss about ways of segmentation in digital marketing (DM). Segmentation can be very focused and narrow in digital marketing and it’s fact the strength of digital marketing. There is a saying – half of advertising is a waste, but we don’t know which half! In traditional marketing we segment audiences based on simple criteria such as age, gender, cities and socio economic classification. It’ s fairly rudimentary. But in digital marketing there is no wastage as you need not reach unintended audiences and this is possible because of much more sophisticated targeting that you can do in DM. Read some of my similar articles like – How to elegantly map digital channels to customer funnel, Biggest trends in Digital Marketing and Powerful tips to crack targeting in Digital Marketing.
Geographic Segmentation
This is segmentation based on where the customer is located geographically. As digital marketing is mostly done online using internet the exact location of a customer can easily be accessed. For example food delivery giants noticed the areas from where they get their maximum orders but customers were upset due to late delivery of food. So these companies collaborated with restaurants and opened small takeaway or delivery outlets in those areas where traffic was highest.Demographic Segmentation
Segmentation based on the customers’ age, gender, occupation, income or education. Marketers can get these information from various social media websites. For example, on Facebook, age, gender, qualification is easily available. Through Linkedin you can target based on Job Title, seniority, function, company, skills, education, degree etc.Psychographic Segmentation
Segmentation of customers based on their activities, interests, followings and contextual content. Marketers can infer psychographic interest of customers through their activities on social media websites such as pages you follow, groups that you join, content that you engage with etc. For example if users follow a page or a celebrity on Instagram or Facebook, they get suggestions of similar pages or celebrity to follow.Behavioural Segmentation
Segmentation of customers based on their online behaviour, search patterns, website visited, etc. For example, many e-commerce websites track what product has been added to the cart by customers and abandoned and they show ads of these products to customers to woo them back and convert them.Targeting
Once you’ve segmented your audience into the appropriate groups, you’ll then need to look into the best ways to focus on the different groups to catch their attention and get them to purchase your product which is called Targeting. The advantage of digital marketing is that instead of targeting an entire group of customers marketers can focus on individual customer and target them individually. This is called one-to-one marketing which is more effective and efficient. An example of one to one marketing is on e-commerce websites when you search some product or save something for future purchase you keep getting push notification through e-mail and SMS relating to those products. A new type of targeting is ‘lookalike’ targeting. It is a method that takes existing customers and uses artificial intelligence ‘AI’ learning methods to find new customers who have similar characteristics and are known as lookalike audience. This new lookalike audience may have a higher likelihood of also being potential high-value customers. For example, Quora for business has ‘lookalike targeting’ where if you have an account and an existing audience Quora uses machine learning methods to find new audience who have similar characteristic and activities. This new audience have high potential of being high value customers.Positioning
Now finally after segmenting the market and targeting the customers the marketers need to position their products and brand in the minds of the customers. Positioning of a product or brand must be effective and different from the competitors. The product should be positioned in such a way that it comes first in the customers mind compared to its competitors. If you enjoyed this article, then you should definitely read my article about Digital Marketing strategy and planning.Related Articles
Review Of Promo Republic – Social Media Tool For Content Posting, Collaboration And Approval
Looking for a tool to handle all your social media and also help you with content posting, collaboration and approval. You need to check this article.
Amazing Ideas to Explore in the World of YouTube Shorts
With TikTok and Instagram Reels unearthing a new domain for content creation and causing a digital dilemma for users on which one of these platforms to use. Google, who were not used to playing catchup, had to do it this time and have come up with something integrated with their most viewed platform YouTube. YouTube,
What No One Tells You About Social Media Engagement
Get some of the most insightful information regarding Social Media Engagement
HERE IS HOW I CAN HELP YOUR BUSINESS GROW
Don’t just stand by and watch others make millions! Jump in and leverage digital marketing to skyrocket your business!
Courses
Learn digital marketing from Professor of IIM Bangalore and build your career and grow your business!
Corporate Training
Upskill your Team to Skyrocket your Business Growth. Increase your Conversions and ROI manifold.
Consulting
Hack your Business Growth by getting the Perfect Strategy from an IIM Bangalore Professor.
Agency
Increase Conversions and ROI. Get Top Class Strategy and Implementation from our Agency.
FAQs
Marketing strategies are often drawn from three basic concepts of segmentation, targeting and positioning (STP). Market segmentation is a method of targeting potential customers by dividing them into different groups based on what will interest them in common through unique offerings. Segmentation can be very focused and narrow in digital marketing and it’s fact the strength of digital marketing. Once you’ve segmented your audience into the appropriate groups, you’ll then need to look into the best ways to focus on the different groups to catch their attention and get them to purchase your product which is called Targeting. The advantage of digital marketing is that instead of targeting an entire group of customers marketers can focus on individual customers and target them individually. To know more about Digital marketing, you can read the article on How to do Digital marketing for a startup.
Segmentation can be done in infinite ways. Hence for your ease of understanding I have classified them as:
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioural Segmentation
To know everything about digital marketing, check out this article to know the biggest trends of Digital Marketing.
A new type of targeting is lookalike targeting. It is a method that takes existing customers and uses artificial intelligence ‘AI’ learning methods to find new customers who have similar characteristics and are known as lookalike audience. For example, Quora for business has lookalike targeting where if you have an account and an existing audience Quora uses machine learning methods to find new audiences who have similar characteristics and activities. Check out this article to find the best digital marketing tools for competition analysis.
169 thoughts on “Powerful tips to crack Targeting in Digital Marketing [Video]”
Great post.
Thank you.
I am no longer sure where you are getting your information, however
good topic. I needs to spend a while finding out more or understanding more.
Thanks for wonderful info I used to be in search of this information for my mission.
Thank you!
Hi its fantastic piece of writing on the topic of cultureand entirely defined, keep it up all the time. vielen dank
Thank you!
I agree!
Hi there to all, the contents present at this web site are truly remarkable for people knowledge, well, keep up the nice workfellows.
Thank you so much!
Greate article. Keep posting such kind of information on yourpage. Im really impressed by your site.Hello there, You have performed an incredible job. I will certainly digg it and for my partrecommend to my friends. I am sure they will be benefited from this web site.
Thank you
Hello just wanted to give you a quick heads up.The words in your post seem to be running off the screen in Internet explorer.I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post tolet you know. The design and style look great though! Hope youget the problem resolved soon. Many thanks
Sure, i’ll check it out. Thank you
Some really nice stuff on this internet site , I it.
Thank you
I’ve recently started a website, the info you provide on this website has helped me tremendously. Thank you for all of your time & work. “One of the greatest pains to human nature is the pain of a new idea.” by Walter Bagehot.
Thank you
Some really interesting info , well written and loosely user pleasant.
Thank you
Hurrah! In the end I got a webpage from where I know how togenuinely get helpful information regarding my study and knowledge.
Thank you
F*ckin¦ amazing things here. I¦m very satisfied to peer your article. Thank you a lot and i am looking ahead to touch you. Will you kindly drop me a mail?
Thank you
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back in the future. All the best
Thank you
Thanks a lot for sharing this with all of us you really know what you’re talking about! Bookmarked. Please also visit my web site =). We could have a link exchange agreement between us!
Thank you
Aw, this was a really nice post. In idea I want to put in writing like this moreover – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get one thing done.
Thank you
Fantastic blog! Do you have any tips for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally confused .. Any ideas? Appreciate it!
Thank you
It’s actually a cool and helpful piece of information. I am glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.
Thank you
Its wonderful as your other blog posts : D, thanks for posting.
Thank you
Hi, i read your blog occasionally and i own a similar one and i was just curious if you
get a lot of spam responses? If so how do you protect against it, any plugin or anything you can suggest?
I get so much lately it’s driving me insane so any help is very much appreciated.
Hi there, constantly i used to check website posts here early
in the dawn, since i like to find out more and more.
I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.
very nice submit, i actually love this website, carry on it
Does your blog have a contact page? I’m having a tough time locating it but, I’d like to send you an e-mail. I’ve got some ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.
excellent points altogether, you just won a logo new reader.
What could you recommend in regards to your put up that you simply made a few days ago?
Any certain?
I need to to thank you for this excellent read!! I absolutely loved every bit of it.
I have you saved as a favorite to check out new stuff you post…
Hello to all, for the reason that I am truly keen of reading this web site’s post to
be updated on a regular basis. It includes nice stuff.
It’s awesome to visit this website and reading the views of all mates on the topic of this
article, while I am also eager of getting knowledge.
Hi there, yes this article is really good and I have learned lot of things from it about blogging.
thanks.
Write more, thats all I have to say. Literally, it seems as though you
relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be
giving us something enlightening to read?
wonderful post, very informative. I’m wondering why the opposite experts of this sector do not
realize this. You should proceed your writing.
I am sure, you have a great readers’ base already!
Hello to every single one, it’s truly a pleasant for me to pay a visit this web site,
it contains helpful Information.
I just like the helpful information you supply on your articles.
I will bookmark your weblog and take a look at once more
here regularly. I’m moderately sure I will be told
many new stuff proper here! Good luck for the
following!
Undeniably believe that which you stated. Your favorite
reason seemed to be on the web the easiest thing to be aware of.
I say to you, I certainly get annoyed while people consider worries that they just do not know about.
You managed to hit the nail upon the top and defined out the whole thing without having side effect
, people can take a signal. Will probably be back to get more.
Thanks
Hi, I want to subscribe for this website to obtain most up-to-date updates,
thus where can i do it please assist.
https://www.profseema.com/subscribe-page/
Hi my family member! I want to say that this
post is amazing, great written and come with approximately all vital infos.
I would like to see more posts like this .
Wow, superb blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your site is great,
let alone the content!
Terrific work! This is the type of info that are supposed to be shared across the
web. Disgrace on Google for no longer positioning this post higher!
Come on over and visit my web site . Thanks =)
continuously i used to read smaller posts that as well clear
their motive, and that is also happening with this paragraph which
I am reading now.
Wow, wonderful weblog layout! How long have you been running a blog for?
you made running a blog look easy. The entire glance of your website is great, let alone the content material!
If some one wants expert view about running a blog after that i propose him/her to pay
a visit this webpage, Keep up the nice work.
This site was… how do I say it? Relevant!! Finally I have found something that helped me.
Thanks!
Thank you for sharing your info. I truly appreciate your efforts and I will be
waiting for your next write ups thank you once again.
I blog often and I seriously thank you for your content.
This article has really peaked my interest. I will book mark your blog and keep checking for new information about once a week.
I opted in for your Feed as well.
fantastic submit, very informative. I wonder
why the opposite experts of this sector do not realize this.
You must continue your writing. I’m sure, you have a huge readers’ base already!
This article is actually a nice one it assists new web viewers, who are wishing for blogging.
My brother suggested I might like this blog.
He was totally right. This post truly made my day. You cann’t imagine
simply how much time I had spent for this info! Thanks!
I’ve been browsing on-line greater than 3 hours today, but I never found any fascinating article like yours.
It’s lovely value sufficient for me. Personally, if all web owners and bloggers made just right content
as you probably did, the web will likely be much
more useful than ever before.
whoah this weblog is excellent i like studying your
posts. Stay up the good work! You realize, a
lot of people are searching around for this info,
you could aid them greatly.
Howdy! This is my first comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that go over the same subjects? Thanks a ton!
Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say wonderful blog!
Please let me know if you’re looking for a author for your site.
You have some really great articles and I think I would be a good asset.
If you ever want to take some of the load off, I’d really like
to write some content for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested.
Thanks!
Thanks for any other magnificent post. The place
else could anyone get that type of info in such a perfect
way of writing? I have a presentation subsequent week, and I’m on the search for such information.
I’m very pleased to uncover this web site.
I want to to thank you for your time due to this fantastic read!!
I definitely loved every bit of it and I have you saved to
fav to check out new information in your site.
I am not sure where you’re getting your information, but great topic.
I needs to spend some time learning much more or understanding more.
Thanks for fantastic info I was looking for this info
for my mission.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to
make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos to your
blog when you could be giving us something enlightening to read?
Hi! I could have sworn I’ve been to this blog
before but after checking through some of the post I realized it’s new to me.
Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!
Good blog you have here.. It’s hard to find high quality writing like yours nowadays.
I truly appreciate people like you! Take care!!
Wow that was odd. I just wrote an very long comment but after I clicked submit
my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow,
just wanted to say fantastic blog!
It is perfect time to make some plans for the future and it
is time to be happy. I’ve read this post and if I could
I wish to suggest you some interesting things or suggestions.
Maybe you can write next articles referring to this article.
I desire to read even more things about it!
Definitely believe that which you stated. Your favorite reason seemed
to be on the internet the easiest thing to be aware of.
I say to you, I certainly get annoyed while people consider worries that they plainly
do not know about. You managed to hit the nail
upon the top and also defined out the whole thing without having
side effect , people can take a signal. Will
likely be back to get more. Thanks
Thank you so much. Glad it helps you.
You can subscribe to https://www.profseema.com/subscribe-page/ for a future update
Hi, for all time i used to check weblog posts here in the early hours in the
dawn, because i love to find out more and more.
You made some decent points there. I looked on the net to find
out more about the issue and found most individuals will go along with your views on this site.
Thank you so much. Glad it helps you.
You can subscribe to https://www.profseema.com/subscribe-page/ for a future update
Nice post. I learn something new and challenging
on blogs I stumbleupon every day. It will always be useful to read
through content from other writers and use a little something from their web
sites.
I for all time emailed this webpage post page to
all my associates, because if like to read it then my
contacts will too.
It is perfect time to make some plans for the
future and it is time to be happy. I have read this post and if I could I
wish to suggest you some interesting things or advice.
Maybe you could write next articles referring to this article.
I wish to read more things about it!
Heya i am for the first time here. I found this board and I find It really useful & it helped me out a lot.
I hope to give something back and help others like you helped me.
Hello there, You have done a fantastic job. I will certainly digg it and personally recommend to my friends.
I’m confident they will be benefited from this web site.
Nice post. I was checking continuously this blog and I’m impressed!
Extremely helpful information particularly the last part 🙂 I
care for such information a lot. I was looking
for this certain info for a very long time. Thank you and good luck.
As the admin of this web page is working, no question very rapidly it will be well-known, due to its feature contents.
It’s great that you are getting ideas from this post as well as from
our dialogue made at this place.
I am extremely impressed along with your writing talents as neatly as with the structure to your weblog.
Is this a paid subject matter or did you modify it your self?
Anyway stay up the excellent quality writing, it is
rare to see a great weblog like this one today..
If some one wants expert view regarding blogging and
site-building afterward i recommend him/her to visit this web site,
Keep up the good job.
Hi there, I wish for to subscribe for this webpage to take latest
updates, so where can i do it please help.
https://www.profseema.com/subscribe-page/
Hello, Neat post. There is an issue together with your site in web explorer, would test this?
IE nonetheless is the market chief and a big portion of other
folks will leave out your wonderful writing due to this problem.
Aw, this was an extremely good post. Finding the time and actual
effort to create a top notch article… but what
can I say… I hesitate a lot and never seem to get anything done.
Today, I went to the beach front with my children. I found
a sea shell and gave it to my 4 year old daughter and said
“You can hear the ocean if you put this to your ear.” She put the shell to her
ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but I had to tell someone!
Simply desire to say your article is as astounding. The clearness to your
submit is simply cool and i could assume
you are an expert on this subject. Well together with your permission allow me to seize your feed to keep updated
with drawing close post. Thank you 1,000,000 and please carry on the enjoyable work.
Woah! I’m really digging the template/theme of this
site. It’s simple, yet effective. A lot of times it’s difficult to
get that “perfect balance” between usability and visual appeal.
I must say you’ve done a superb job with this. Additionally, the blog loads extremely quick for me on Safari.
Excellent Blog!
I think the admin of this web site is genuinely working hard in favor of his website,
as here every data is quality based material.
When I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox
and from now on every time a comment is added I recieve 4 emails with the same comment.
Is there an easy method you can remove me from that service?
Thanks a lot!
Thank you for sharing your info. I truly appreciate your efforts and
I am waiting for your further write ups thank you once again.
I love your blog.. very nice colors & theme.
Did you design this website yourself or did you hire someone to do it for you?
Plz answer back as I’m looking to design my own blog and would like to know where
u got this from. thank you
Thank you.
I don’t remember the name of the theme. We use elementor page builder.
Thanks , I have just been looking for information about
this subject for ages and yours is the greatest I have came upon so far.
But, what concerning the bottom line? Are you sure in regards
to the source?
My brother recommended I might like this web site.
He was entirely right. This put up truly made my day.
You can not imagine just how a lot time I had
spent for this info! Thanks!
My brother recommended I might like this website.
He was totally right. This post actually made my day.
You can not imagine simply how much time I
had spent for this information! Thanks!
Very nice article, just what I needed.
It’s wonderful that you are getting thoughts from this post as well
as from our dialogue made at this place.
I every time used to study post in news papers but now as
I am a user of internet therefore from now I am
using net for content, thanks to web.
Some truly good posts on this site, regards for contribution. “It is not often that someone comes along who is a true friend and a good writer.” by E. B. White.
Thank you so much. Glad it helps you.
You can subscribe to https://www.profseema.com/subscribe-page/ for a future update
Amazing things here. I am very happy to see your post.
Thank you a lot and I am taking a look forward to contact
you. Will you please drop me a mail?
I went over this internet site and I conceive you have a lot of superb information, bookmarked (:
https://www.profseema.com/?s=blog
does cialis require a prescription [url=https://krocialis.com/ ]cialis payment with paypal[/url] order cialis from canada
viagra cialis or levitra [url=https://krocialis.com/ ]cialis price at walmart[/url] does cialis affect blood pressure
Hi, constantly i used to check webpage posts here in the early hours
in the break of day, since i like to learn more and
more.
This blog was… how do you say it? Relevant!! Finally I’ve found something which helped me.
Thank you!
Have you ever considered writing an ebook or guest authoring on other websites?
I have a blog based upon on the same topics you discuss and would
really like to have you share some stories/information. I know my audience would value your
work. If you’re even remotely interested, feel free to shoot me an email.
Sure
This is a good tip particularly to those new to the blogosphere.
Simple but very precise information? Appreciate your sharing
this one.
A must read article!
Hey there! Would you mind if I share your blog with my twitter group?
There’s a lot of folks that I think would really enjoy your content.
Please let me know. Thanks
Sure. You can share the links on Twitter.
Hi there terrific blog! Does running a blog like this take a great deal of work?
I have absolutely no understanding of computer programming however I was hoping
to start my own blog in the near future. Anyways, should you have any recommendations
or tips for new blog owners please share. I know this is off
subject nevertheless I just had to ask. Many thanks!
No. Use WordPress. Also I am using elementor page builder.
If you are going for finest contents like I do, simply pay a quick visit this web page daily since it provides quality contents, thanks
I was recommended this web site by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty.
You are amazing! Thanks!
I really like your blog.. very nice colors & theme.
Did you create this website yourself or did you hire someone
to do it for you?
Plz respond as I’m looking to create my own blog and would like to find out
where u got this from.
appreciate it
I don’t remember the name of the theme. We use elementor page builder.
Wow, that’s what I was exploring for, what a stuff!
existing here at this webpage, thanks admin of
this web page.
Thanks for every other excellent article. Where else may just anybody get that kind of information in such an ideal means of
writing? I’ve a presentation next week, and I’m at the search for such info.
My brother recommended I might like this blog. He was entirely right.
This put up truly made my day. You cann’t imagine just how much time I had
spent for this info! Thanks!
Keep on working, great job!
Hi there, this weekend is fastidious in favor of me, since this
moment i am reading this enormous informative paragraph here at my home.
Hello i am kavin, its my first occasion to commenting anywhere, when i read this piece of writing i thought
i could also make comment due to this brilliant paragraph.
Excellent blog right here! Additionally your site quite a bit up fast!
What host are you the usage of? Can I get your associate link to your host?
I want my web site loaded up as fast as yours lol
I’m really loving the theme/design of your blog.
Do you ever run into any browser compatibility problems?
A handful of my blog audience have complained about my website not working correctly in Explorer but looks great in Opera.
Do you have any suggestions to help fix this problem?
Thanks for ones marvelous posting! I actually enjoyed reading it, you can be a great
author. I will make certain to bookmark your blog and will eventually come back from now on.
I want to encourage one to continue your great job, have a nice morning!
I’m gone to tell my little brother, that he should also go to see this
webpage on regular basis to take updated from hottest
news.
Hello, I enjoy reading through your post. I wanted to write a little comment to support you.
Thank you so much. Glad it helps you.
You can subscribe to https://www.profseema.com/subscribe-page/ for a future update
I savour, result in I found exactly what I used to be looking for.
You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day.
Bye
finest post
Very soon this site will be famous amid all blogging and site-building users, due
to it’s fastidious posts
Hello there! Do you know if they make any plugins to assist with SEO?
I’m trying to get my blog to rank for some
targeted keywords but I’m not seeing very good results.
If you know of any please share. Thank you!
Hi there to every one, it’s really a nice for me to pay a quick visit this
website, it includes valuable Information.
This is a topic that is close to my heart… Best wishes!
Where are your contact details though?
Hi there everybody, here every one is sharing such knowledge, therefore it’s fastidious to
read this weblog, and I used to go to see this webpage daily.
What’s up, its nice piece of writing about media print, we all understand
media is a great source of data.
Thanks very nice blog!
I all the time used to study article in news papers but now as I am
a user of net thus from now I am using net for content,
thanks to web.
I read this paragraph completely on the topic of the resemblance of
most up-to-date and previous technologies, it’s amazing article.
Because the admin of this site is working,
no question very soon it will be famous, due to its feature
contents.
Very nice article, exactly what I was looking for.
Way cool! Some extremely valid points! I appreciate you writing this write-up plus the rest of the website is also very good.
Why people still use to read news papers when in this technological globe the whole thing
is presented on web?
I will immediately snatch your rss as I can not find your e-mail subscription hyperlink or newsletter service. Do you’ve any? Please permit me recognise in order that I may just subscribe. Thanks.
Thank you so much. Glad it helps you.
You can subscribe to https://www.profseema.com/subscribe-page/ for a future update
Good post. I learn something totally new
and challenging on sites I stumbleupon on a daily basis.
It’s always interesting to read through content from other
writers and use a little something from other websites.
Excellent goods from you, man. I have have in mind your
stuff prior to and you’re just too great. I really like what you’ve got here, certainly like
what you’re stating and the way in which through which you say it.
You’re making it entertaining and you continue to care for
to keep it sensible. I can not wait to learn far more from you.
That is actually a great website.
Thank you so much. Glad it helps you.
You can subscribe to https://www.profseema.com/subscribe-page/ for a future update