Insightful Course on the Psychology of Digital Consumer and Digital Marketing
Combined Bundle of
Digital Marketing A-Z + How People Buy Online Course
TRIED AND TESTED BY TOP MARKETERS
Learn how to fast track your career, build a personal brand and grow your business
I have trained 10,000+ professionals, 1000+ CXOs from 500+ companies
Professor of Top Business school
Learn from Professor Seema Gupta, ex-faculty at IIM Bangalore. I’ll teach the exact top strategies I use to generate over 1 Crore in revenue for my clients and 100,000 high quality leads. Learn the tips I use for growing 100x. This course is designed to help go-getters like you achieve your dreams. I am sharing what I have learnt in my career spanning 20+ years and over 100+ companies and CXOs. You need not have any experience in this field to take this course.
Discount for Course Bundle Will End in
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What will You Learn In this Course Bundle ?
What will You Learn in Digital Marketing A-Z ?
✓ Build A Website with No Coding
✓ Run Ad campaigns that will generate 1000+ leads
✓ My Ultra SEO strategy to occupy top position in Google
✓ Power hacks to Build followers, drive engagement and monetize Instagram
✓ My secret scientific keyword research tips to beat the competition
✓ My Booster Blueprint to increase subscribers and views of YouTube videos
✓ Set up free Email marketing account to nurture your prospects
✓ Champion market research using free tools
✓ Rocket tips to advertise on Search, Display and YouTube Ads platform to scale business
What will You Learn in How People Buy Online ?
✓ My Corker Plan to Influence the Brain for purchase decisions
✓ My Rocket Game Plan to Convince Customers to say Yes
✓ My Crackajack Hack to Reduce the Perceived Risks of Customers
✓ My Blockbuster Strategy to Fascinate your Customers into Buying
✓ My secret Knockout Tips to Build Brand Salience for Market Leadership
✓ My Booster Scheme for Harnessing Emotions to increase Customer Loyalty
✓ My Slick Pricing Strategy to Skyrocket your Sales
✓ My Supernova Psychological effects of Social Media
✓ My Megahit Strategy to Design Websites to drive Conversions through the Roof
✓ My Humdinger Blueprint for Persuasive Writing to Generate 1000s of Leads and Conversions
What will you get in this Course Bundle ?
- 20+ Hours of Content
- 70+ videos
- 21+ Projects
- Membership of Facebook Group for doubt clearing
- Email Support for any Doubts Clearing
Who is this course for?
Professionals - Learn new media and upskill, switch from traditional to digital marketing, build a personal brand, switch to better jobs, get freelancing side hustle, switch from sales / IT roles to digital marketing
Students - To build career, get internships, build a portfolio of projects, find placement opportunities
CXOs - Unlock the power of digital and provide strategic vision to your organization; CFO/CTO/CMO to develop synergies in functions across organization
Entrepreneur - Learn cost effective marketing to create awareness, generate leads and drive conversions for your business
Freelancers - Become a freelancer in design, video editing, social media marketing, SEO, website designing, paid campaigns; get holistic understanding of digital marketing to connect the dots
Influencers/Coaches - Build your personal brand with content, gain followers, increase engagement, monetize your social media accounts
Certificate
You will get a certificate on completion of the course
I had the opportunity of learning from Prof. Gupta during my MBA days at IIMB. I still remember key messages and case discussions from her sessions, nearly 12 years hence (suffice to say I certainly won't launch "crunchy" cornflakes in a country that dunks them in warm milk!). And of late, her digital marketing videos have been useful ready reckoners helping one keep up to date with actionable knowledge. Thank you ma'am!
Professor Seema is outstanding in what she does! There are very few Prof who are so Tech and LinkedIn savvy 🙂 Her regular posts on Digital marketing are great reads and brings helpful insights. I wish you all the Best!
I have got a chance to learn digital marketing with professor early in my career. I was practically impressed with your ability to explain concepts with real examples from your own experience and depth in subject. The course made dramatic difference in Black knowledge. Your support & advise post classroom really helped to drive some of my key projects. Thank you so much!
Professor Seema Gupta is an excellent leadership educator. Her training programs are supremely well researched, packed with evidence and real life cases and targeted to be immediately digestible and useful. Senior leaders who are looking at forming same group strong digital marketing opinions benefit greatly from her programs. Of course, she's also charitable to younger audiencesin giving away a lot of her knowledge in easy, memorable bites. I'm very pleased to be associated with her.
Prof. Seema has been a great mentor to scores of students like me. The kind of expertise she has in her field is truly aspirational. Saying anything more will be like holding a candle to the Sun. I’d highly recommend students and professionals to make full use of any learning opportunities she presents!
Prof Seema is very cutting edge when it comes to marketing. She is always on top of the next big idea before it starts to trend. I was fortunate enough to be her student and learned a lot in a compressed timeframe. Definitely recommend her for consultation, planning, or engagement of any sort.
I had the opportunity to experience Professor Seema's Digital Marketing elective at IIMB. It was one of the best courses that I had chosen during my IIMB days. Ma'am also curates videos and snippets for the Linkedln and YT community which not only helps to stay abreast with the new trends of digital marketing but also implement them in a efficient fashion.
The skills Ma'am taught me during the digital marketing course in my last term have put me a step ahead while performing my analysis on digital marketing of the current brand I’m working for, post MBA. Her classes and guest lectures gave me a holistic knowledge of the vast scope of digital marketing and post covid is the best time to put them to use for enhancing sales!
Miss Seema Gupta is an excellent professor of Digital Marketing. She is innovative, organized as well as helpful and is always open to ideas and suggestions. Her daily postings helped me a lot in my career growth in digital marketing. Thanks a lot, mam! You made my career successful and happier.
Professor Seema is an epitome of a brilliant MBA Marketing Teacher. I am glad enough to learn and grow in my career implementing the knowledge she has bestowed upon the student community. She is very helpful and a great mentor, coach, guide, and motivator. All her published articles/blogs are holistically enough to make oneself enrich with weekly marketing/business bootups. Respect and Love for you Mam, always. I wish you all happiness, health, and peace.
I met Seema Mam at IIMB campus and the kind of minute details she brought on the whiteboard while teaching or rather coaching Digital Marketing, it was phenomenon!
The most important thing I like about her is that she is a very good listener. For all your doubts, she would listen to you very carefully and then will answer you meticulously.
If I get a chance to learn more in the future, I will be more than happy to join her class again.
I have been connected with Prof. Seema for quite a while now and have been an active follower of her posts on the subject of Digital Marketing. I sincerely admire her deep rooted knowledge on the subject. Her posts are genuinely enlightening and insightful. It certainly adds to my understanding of the subject and helps in analysing scenarios with different perspectives. I am really glad to have been associated with Prof. Seema so far and expect to learn more from her in the future.
Prof. Seema has been a warehouse of latest buzz and news around marketing especially Digital Marketing. I always admire her deep rooted knowledge base that comes so handy when it comes to practical application in this VUCA environment.
I connected with Prof. Seema through Linkedin and have been following her content on regular basis. Her content on digital marketing is very fundamental to customer understand and behaviour. It is what drives sales. Thank you for sharing such resourceful content, we are applying it in our digital marketing for real and seeing an increase in our conversion at every level of the funnel.
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Rajat Abrol
20. February, 2021.
Highly application oriented subject taught with ease using industry relevant hands on exercise.
Maitreyee Rudola
20. February, 2021.
Studying Digital Marketing under Professor Seema Gupta has given me the depth and breadth of varied best digital marketing concepts, frameworks, strategies and practices. Ideating and creating live campaigns for partner start-ups throughout the course has also allowed me to apply my learnings and gain hands-on experience.
It is one of the best courses in this domain and is recommended for professionals and students alike.
Sudeep Ruj
20. February, 2021.
The course provided by the prof is up to date and very helpful for the digital marketing ecosystem.
4.7/5
Trainer Profile: Prof. Seema Gupta
I am an Ex-Professor, IIM Bangalore. I was a faculty at IIMB for 15 years where I taught digital marketing. I have trained 10,000+ CXOs, professionals, students and entrepreneurs from top brands. I am also a Keynote speaker, Blogger, Vlogger and an Author of digital marketing. I have consulted with many companies multiplying their revenues, crafting their strategy and scaling their business 10x. I have written popular textbook on digital marketing subscribed by most IIMs and top business schools to teach digital marketing. I am a visiting faculty at Egade University, Mexico and Esan University, Peru
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FAQs
There is no fixed timings for the course, but we recommend you to complete it in 5-10 days.
After completing the course, you will be equipped with the following skills:
- Learn how to build a website with no coding.
- Learn how to write Ads That Will Get Clicked And Generate Over 1000 Leads A Day
- You can do SEO for your website and get over 100x growth and save thousands of rupees.
- Learn how to build your own ad campaign and strategies I have used to explode my client’s sales.
- You will learn secret strategies I use in my very channels to skyrocket views and grow a huge subscriber base without spending a single rupee in ads.
- Learn how to do growth hacking to leverage Instagram and become an influencer.
Digital Marketing A to Z course starts from scratch, and there is no need of prior knowledge or background before taking this course. Following are the major topics that will be covered in this course:
- Market research
- Hosting your website
- Email Marketing
- SEO Tips
- Google Ads
- Facebook Marketing
- Facebook Ads
- YouTube
- Instagram and Influencer Marketing
After completing the digital marketing course, most of the people look for good job opportunities. Remember, a digital marketing certificate will only give you credibility. To get a good job, you must implement the things you have learned in real life and give your best to show the result. Apart from getting a job, you can also start your own digital marketing agency. The growth of India’s digital marketing industry is at 33.5%. By the end of 2020, in India, digital Industry will produce more than 20 lakhs jobs. Hence, demonstrating genuine digital marketing skills can help improve your chances of finding the job you want.
- My Corker Plan to Influence the Brain for purchase decisions
- My Rocket Game Plan to Convince Customers to say Yes
- My Crackajack Hack to Reduce the Perceived Risks of Customers
- My Blockbuster Strategy to Fascinate your Customers into Buying
- My Knockout Tips to Build Brand Salience for Market Leadership
- My Booster Scheme for Harnessing Emotions to increase Customer Loyalty
- My Slick Pricing Strategy to Skyrocket your Sales
- My Supernova Psychological effects of Social Media
- My Megahit Strategy to Design Websites to drive Conversions through the Roof
- My Humdinger Blueprint for Persuasive Writing to Generate 1000s of Leads and Conversions
Following are the major topics that will be covered in this course:
- Psychology of a Digital Consumer
- Putting Science Back in Marketing
- How to Convince Others for a Yes
- How to Reduce the Perceived Risk of your Customers
- How to Fascinate Your Consumers
- Leverage Memory for Marketing
- How People Perceive You
- Harness Emotions of Consumers
- The Science of Why People Buy
- Psychological influences on Pricing
- Neuroscience of Social Media Marketing
- Designing a Perfect Website
- Leverage Persuasive Writing
- The Power of Imagery
You will get an opportunity to learn from Professor Seema Gupta, ex- faculty of IIM Bangalore, a top business school in the country. She has over 20 years of experience and has worked with top MNC’s and helped transform their marketing. She is also a published author, keynote speaker, consultant and columnist. She specializes in increasing traffic, generating valuable leads and growing a business from the ground up being an entrepreneur herself. Her laser-focused marketing strategies guarantee customer engagement and lead generation.
Uh, Still have doubts?
Check my website where I publish in-depth blog articles on digital marketing; watch my Youtube channel which has many videos on how to do digital marketing; Go to my Instagram, LinkedIn accounts or Google my name (Prof Seema) and see my Google reviews. Or check my textbook on digital marketing available on amazon.
Course Design of this Course Bundle
Course Design of Digital Marketing A-Z
Introduction
- Overview of digital marketing and its scope
LinkedIn Marketing
- How to build career and get job
- How to generate leads from LinkedIn
Website
- How to make WordPress site without coding
- How to add pages, posts and use plugins
Email Marketing
- Create free Email account
- Build Lists to nurture customers
- Write catchy subject lines and sparkling copy
SEO
- Do On-page, Off-page SEO
- Tips to rank in Google
- Write catchy title and description
Google Ads
- Open Google ads account
- Set up live campaigns on display, Search and Youtube
- Create Business page
- Content strategy to build community
Facebook Ads
- Set up business manager account, do targeting, create ads
- How to write a catchy ad copy
- How to design a landing page that converts
- Create custom audience in Facebook
Youtube
- Strategies for profitable channel
- Find Video ideas and do Video SEO
- How to become an influencer
- Post and hashtag strategy
Search Engine Advertising
- Google algorithm for ad rank
- Metrics for PPC campaigns
Course Design of How People Buy Online
Psychology of a Digital Consumer
- How Social Media Impacts Society
Putting Science Back in Marketing
How to Influence the Three Parts of the Brain
How to Convince Others for a Yes
- How to Make Others Reciprocate to You
- How to get Commitment from Consumers
- Do Others Like You
How to Reduce the Perceived Risk of your Customers
- Losses Loom Larger than Gains
- What will Others Think if I Buy Your Brand
Fascinate Your Consumers
- Winning the Magical Trust
- Create Mystique – The irresistible Aura
- Alarm – The Quickest Weapon of Marketers
Leverage Memory for Marketing
- Catching the Short Term Memory
- End on a High Note
How People Perceive Us
- They might see you but do they remember you
- Make it Consistent yet new
Harness Emotions
- Emotions are universal
- Happiness – something money cannot buy
Why People Buy
- Does Online shopping Save time
Psychological influences on Pricing
- The Power of Zero
- The Magic of Gift Voucher, Coupon codes, Cash backs
Are pretty looking websites always successful
- Make your Site F shaped
- Create a Halo Effect
For any more queries, please write to manager@profseema.com