Psychology of a Digital Consumer
- How Social Media Impacts Society
Ex- Professor of IIM Bangalore Launches
How People Buy Online Course
Insightful Course on the Psychology of Digital Consumer
Online Consumer Behavior Demystified
Learn how to influence consumers to fast track your career, build a personal brand and grow your business
Mind Blowing Strategies, Fascinating action points to catapult your brand to the next level.
I have trained 20,000+ professionals, 2000+ CXOs from 500+ companies
Professor of Top Business school
Learn from Professor Seema Gupta, ex-faculty at IIM Bangalore. I’ll teach the exact top strategies I use to generate over 1 Crore in revenue for my clients and 100,000 high quality leads. Learn the tips I use for growing 100x. This course is designed to help go-getters like you achieve your dreams. I am sharing what I have learnt in my career spanning 20+ years and over 100+ companies and CXOs. You need not have any experience in this field to take this course.
What will You Learn?
✓ My Corker Plan to Influence the Brain for purchase decisions
✓ My Rocket Game Plan to Convince Customers to say Yes
✓ My Crackajack Hack to Reduce the Perceived Risks of Customers
✓ My Blockbuster Strategy to Fascinate your Customers into Buying
✓ My secret Knockout Tips to Build Brand Salience for Market Leadership
✓ My Booster Scheme for Harnessing Emotions to increase Customer Loyalty
✓ My Slick Pricing Strategy to Skyrocket your Sales
✓ My Supernova Psychological effects of Social Media
✓ My Megahit Strategy to Design Websites to drive Conversions through the Roof
✓ My Humdinger Blueprint for Persuasive Writing to Generate 1000s of Leads and Conversions
What will you get?
- 10+ Hours of Content
- 11+ Projects
- Membership of Facebook Group for doubt clearing
- Email Support for any Doubts Clearing
projects covered
- Craft Strategy for Influencing Old, Middle and New Brain
- Action Plan for collecting customer ratings/reviews
- How to Establish your Brand as an Expert
- Prepare a ,Social Media Content Plan for a week
- Strategy for reducing Economic Risks perceived by your Customers
- How will you use Zero Pricing strategy
- Action plan for reducing Social and Psychological Risks
- Action plan for winning Trust of Customers
- Action Plan for making your brand top of the mind
- What will you retain and what will you change in your brand
- Which two emotions will you leverage for your brand
- Action plan for charging different prices from different customers
- Action plan for making customers proud of owning your brand
- Will you choose warm or cool colors for your brand
- How will you use directional cues on your website
- Write persuasive headlines for your blog, caption or ad
Certificate
You will get a certificate on completion of the course
Who is this course for?
Professionals - Learn the application of cognitive psychology in marketing and upskill. Switch from traditional to digital marketing, build a personal brand and switch to better jobs.
Students - To build career, get internships, build a portfolio of projects, find placement opportunities.
CXOs - Unlock the consumer behaviour in digital world and provide strategic vision to your organization; develop a customer centric approach.
Entrepreneur - Unlock the psychological triggers of social media to grow your business in a cost effective way.
Freelancers - Get deep insights into neuroscience of digital marketing to acquire clients and retain them.
Influencers/Coaches - Build your personal brand, gain followers, increase engagement, monetize your social media accounts
Marketers/ Digital Marketers - Learn the biases and mental shortcuts of digital consumers to influence their purchase decisions
Don’t believe me? Hear from over 20,000+ people I have trained
Prof Seema is very cutting edge when it comes to marketing. She is always on top of the next big idea before it starts to trend. I was fortunate enough to be her student and learned a lot in a compressed timeframe. Definitely recommend her for consultation, planning, or engagement of any sort.
I had the opportunity to experience Professor Seema's Digital Marketing elective at IIMB. It was one of the best courses that I had chosen during my IIMB days. Ma'am also curates videos and snippets for the Linkedln and YT community which not only helps to stay abreast with the new trends of digital marketing but also implement them in a efficient fashion.
I had the opportunity of learning from Prof. Gupta during my MBA days at IIMB. I still remember key messages and case discussions from her sessions, nearly 12 years hence (suffice to say I certainly won't launch "crunchy" cornflakes in a country that dunks them in warm milk!). And of late, her digital marketing videos have been useful ready reckoners helping one keep up to date with actionable knowledge. Thank you ma'am!
The skills Ma'am taught me during the digital marketing course in my last term have put me a step ahead while performing my analysis on digital marketing of the current brand I’m working for, post MBA. Her classes and guest lectures gave me a holistic knowledge of the vast scope of digital marketing and post covid is the best time to put them to use for enhancing sales!
Professor Seema is outstanding in what she does! There are very few Prof who are so Tech and LinkedIn savvy 🙂 Her regular posts on Digital marketing are great reads and brings helpful insights. I wish you all the Best!
I have been connected with Prof. Seema for quite a while now and have been an active follower of her posts on the subject of Digital Marketing. I sincerely admire her deep rooted knowledge on the subject. Her posts are genuinely enlightening and insightful. It certainly adds to my understanding of the subject and helps in analysing scenarios with different perspectives. I am really glad to have been associated with Prof. Seema so far and expect to learn more from her in the future.
Miss Seema Gupta is an excellent professor of Digital Marketing. She is innovative, organized as well as helpful and is always open to ideas and suggestions. Her daily postings helped me a lot in my career growth in digital marketing. Thanks a lot, mam! You made my career successful and happier.
Prof. Seema has been a great mentor to scores of students like me. The kind of expertise she has in her field is truly aspirational. Saying anything more will be like holding a candle to the Sun. I’d highly recommend students and professionals to make full use of any learning opportunities she presents!
Professor Seema is an epitome of a brilliant MBA Marketing Teacher. I am glad enough to learn and grow in my career implementing the knowledge she has bestowed upon the student community. She is very helpful and a great mentor, coach, guide, and motivator. All her published articles/blogs are holistically enough to make oneself enrich with weekly marketing/business bootups. Respect and Love for you Mam, always. I wish you all happiness, health, and peace.
I have got a chance to learn digital marketing with professor early in my career. I was practically impressed with your ability to explain concepts with real examples from your own experience and depth in subject. The course made dramatic difference in Black knowledge. Your support & advise post classroom really helped to drive some of my key projects. Thank you so much!
I met Seema Mam at IIMB campus and the kind of minute details she brought on the whiteboard while teaching or rather coaching Digital Marketing, it was phenomenon!
The most important thing I like about her is that she is a very good listener. For all your doubts, she would listen to you very carefully and then will answer you meticulously.
If I get a chance to learn more in the future, I will be more than happy to join her class again.
I connected with Prof. Seema through Linkedin and have been following her content on regular basis. Her content on digital marketing is very fundamental to customer understand and behaviour. It is what drives sales. Thank you for sharing such resourceful content, we are applying it in our digital marketing for real and seeing an increase in our conversion at every level of the funnel.
Prof. Seema has been a warehouse of latest buzz and news around marketing especially Digital Marketing. I always admire her deep rooted knowledge base that comes so handy when it comes to practical application in this VUCA environment.
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Rajat Abrol
20. February, 2021.
Highly application oriented subject taught with ease using industry relevant hands on exercise.
Maitreyee Rudola
20. February, 2021.
Studying Digital Marketing under Professor Seema Gupta has given me the depth and breadth of varied best digital marketing concepts, frameworks, strategies and practices. Ideating and creating live campaigns for partner start-ups throughout the course has also allowed me to apply my learnings and gain hands-on experience.
It is one of the best courses in this domain and is recommended for professionals and students alike.
Sudeep Ruj
20. February, 2021.
The course provided by the prof is up to date and very helpful for the digital marketing ecosystem.
4.7/5
Trainer Profile: Prof. Seema Gupta
I am an ex-professor of IIM Bangalore, where I taught digital marketing. I have trained 20,000+ CXOs, professionals and entrepreneurs from top brands. I am also a Keynote speaker, Blogger, Vlogger and an Author of digital marketing. I have consulted with many companies multiplying their revenues, crafting their strategy and scaling their businesses 10x. I have written popular textbook on digital marketing subscribed by most IIMs and top business schools to teach digital marketing. I am a visiting faculty at Egade University, Mexico and Esan University, Peru.
Watch Some Sample Mini Courses!
Companies that Trust Us
FAQs
There is no fixed duration for the course, but we recommend you to complete it in one month.
- My Corker Plan to Influence the Brain for purchase decisions
- My Rocket Game Plan to Convince Customers to say Yes
- My Crackajack Hack to Reduce the Perceived Risks of Customers
- My Blockbuster Strategy to Fascinate your Customers into Buying
- My Knockout Tips to Build Brand Salience for Market Leadership
- My Booster Scheme for Harnessing Emotions to increase Customer Loyalty
- My Slick Pricing Strategy to Skyrocket your Sales
- My Supernova Psychological effects of Social Media
- My Megahit Strategy to Design Websites to drive Conversions through the Roof
- My Humdinger Blueprint for Persuasive Writing to Generate 1000s of Leads and Conversions
Following are the major topics that will be covered in this course:
- Psychology of a Digital Consumer
- Putting Science Back in Marketing
- How to Convince Others for a Yes
- How to Reduce the Perceived Risk of your Customers
- How to Fascinate Your Consumers
- Leverage Memory for Marketing
- How People Perceive You
- Harness Emotions of Consumers
- The Science of Why People Buy
- Psychological influences on Pricing
- Neuroscience of Social Media Marketing
- Designing a Perfect Website
- Leverage Persuasive Writing
- The Power of Imagery
You will get an opportunity to learn from Professor Seema Gupta, ex- faculty of IIM Bangalore, a top business school in the country. She has over 20 years of experience and has worked with top MNC’s and helped transform their marketing. She is also a published author, keynote speaker, consultant and columnist. She specializes in increasing traffic, generating valuable leads and growing a business from the ground up being an entrepreneur herself. Her laser-focused marketing strategies guarantee customer engagement and lead generation.
Uh, Still have doubts?
Check my website where I publish in-depth blog articles on digital marketing; watch my Youtube channel which has many videos on how to do digital marketing; Go to my Instagram, LinkedIn accounts or Google my name (Prof Seema) and see my Google reviews. Or check my textbook on digital marketing available on amazon.
Course Design
Putting Science Back in Marketing
- How to Influence the Three Parts of the Brain
How to Convince Others for a Yes
- How to Make Others Reciprocate to You
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How to get Commitment from Consumers
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Do Others Like You
How to Reduce the Perceived Risk of your Customers
- Losses Loom Larger than Gains
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What will Others Think if I Buy Your Brand
Fascinate Your Consumers
- Winning the Magical Trust
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Create Mystique – The irresistible Aura
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Alarm – The Quickest Weapon of Marketers
Leverage Memory for Marketing
- Catching the Short Term Memory
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End on a High Note
How People Perceive Us
- They might see you but do they remember you
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Make it Consistent yet new
Harness Emotions
- Emotions are universal
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Happiness – something money cannot buy
Why People Buy
- Does Online shopping Save time
Psychological influences on Pricing
- The Power of Zero
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The Magic of Gift Voucher, Coupon codes, Cash backs
Are pretty looking websites always successful
- Make your Site F shaped
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Create a Halo Effect
For any more queries, please write to manager@profseema.com