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Ex- Professor of IIM Bangalore Launches

How People Buy Online Course

Insightful Course on the Psychology of Digital Consumer

 Online Consumer Behavior Demystified

Learn how to influence consumers to fast track your career, build a personal brand and grow your business

Mind Blowing Strategies, Fascinating action points to catapult your brand to the next level.

I have trained 20,000+ professionals, 2000+ CXOs from 500+ companies

Price: $1110
$129

DISCOUNT WILL END IN

Days
Hours
Minutes
Seconds

What will You Learn?

 My Corker Plan to Influence the Brain for purchase decisions

  My Rocket Game Plan to Convince Customers to say Yes

 My Crackajack Hack to Reduce the Perceived Risks of Customers

  My Blockbuster Strategy to Fascinate your Customers into Buying

 My secret Knockout Tips to Build Brand Salience for Market Leadership

 My Booster Scheme for Harnessing Emotions to increase Customer Loyalty

  My Slick Pricing Strategy to Skyrocket your Sales

 My Supernova Psychological effects of Social Media

  My Megahit Strategy to Design Websites to drive Conversions through the Roof

 My My Humdinger Blueprint for Persuasive Writing to Generate 1000s of Leads and Conversions

What will you get?

  • 10+ Hours of Content
  • 11+ Projects
  • Membership of Facebook Group for doubt clearing
  • Email Support for any doubt clearing

projects covered

 Craft Strategy for Influencing Old, Middle and New Brain

  Action Plan for collecting customer ratings/reviews

 How to Establish your Brand as an Expert

 Prepare a ,Social Media Content Plan for a week

 Strategy for reducing Economic Risks perceived by your Customers

 How will you use Zero Pricing strategy

 Action plan for reducing Social and Psychological Risks

 Action plan for winning Trust of Customers

Action Plan for making your brand top of the mind

 What will you retain and what will you change in your brand

  Which two emotions will you leverage for your brand

 Action plan for charging different prices from different customers

 Will you choose warm or cool colors for your brand

 How will you use directional cues on your website

 Write persuasive headlines for your blog, caption or ad

 Action plan for making customers proud of owning your brand

Certificate

You will get a certification on completion of the course

Price: $1110
$129

Who is this course for?

Professionals  - Learn the application of cognitive psychology in marketing and upskill. Switch from traditional to digital marketing, build a personal brand and switch to better jobs.

Students  - To build career, get internships, build a portfolio of projects, find placement opportunities

CXOs  - Unlock the consumer behaviour in digital world and provide strategic vision to your organization; develop a customer centric approach

Entrepreneur  - Unlock the psychological triggers of social media to grow your business in a cost effective way

Freelancers  - Get deep insights into neuroscience of digital marketing to acquire clients and retain them. 

Influencers/Coaches  - Build your personal brand, gain followers, increase engagement, monetize your social media accounts

Marketers/ Digital Marketers  - Learn the biases and mental shortcuts of digital consumers to influence their purchase decisions

Don’t believe me? Hear from over 10,000+ people I have trained

Rajat Abrol
Rajat Abrol
20. February, 2021.
Verified
Highly application oriented subject taught with ease using industry relevant hands on exercise.
Maitreyee Rudola
Maitreyee Rudola
20. February, 2021.
Verified
Studying Digital Marketing under Professor Seema Gupta has given me the depth and breadth of varied best digital marketing concepts, frameworks, strategies and practices. Ideating and creating live campaigns for partner start-ups throughout the course has also allowed me to apply my learnings and gain hands-on experience. It is one of the best courses in this domain and is recommended for professionals and students alike.
Sudeep Ruj
Sudeep Ruj
20. February, 2021.
Verified
The course provided by the prof is up to date and very helpful for the digital marketing ecosystem.
4.7/5

Trainer Profile: Prof. Seema Gupta

I am an Ex-Professor, IIM Bangalore. I was a faculty at IIMB for 15 years where I taught digital marketing. I have trained 10,000+ CXOs, professionals, students and entrepreneurs from top brands. I am also a Keynote speaker, Blogger, Vlogger and an Author of digital marketing. I have consulted with many companies multiplying their revenues, crafting their strategy and scaling their business 10x. I have written popular textbook on digital marketing subscribed by most top business schools to teach digital marketing. I am a visiting faculty at Egade University, Mexico and Esan University, Peru.

Digital Marketing Workshop

Watch Some Sample Mini Courses!

Companies that Trust Us

FAQs

There is no fixed duration for the course, but we recommend you to complete it in one month.

  • My Corker Plan to Influence the Brain for purchase decisions
  • My Rocket Game Plan to Convince Customers to say Yes
  • My Crackajack Hack to Reduce the Perceived Risks of Customers
  • My Blockbuster Strategy to Fascinate your Customers into Buying
  • My Knockout Tips to Build Brand Salience for Market Leadership
  • My Booster Scheme for Harnessing Emotions to increase Customer Loyalty
  • My Slick Pricing Strategy to Skyrocket your Sales
  • My Supernova Psychological effects of Social Media
  • My Megahit Strategy to Design Websites to drive Conversions through the Roof
  • My Humdinger Blueprint for Persuasive Writing to Generate 1000s of Leads and Conversions

Following are the major topics that will be covered in this course:

  • Psychology of a Digital Consumer
  • Putting Science Back in Marketing
  • How to Convince Others for a Yes
  • How to Reduce the Perceived Risk of your Customers
  • How to Fascinate Your Consumers
  • Leverage Memory for Marketing
  • How People Perceive You
  • Harness Emotions of Consumers
  • The Science of Why People Buy
  • Psychological influences on Pricing
  • Neuroscience of Social Media Marketing
  • Designing a Perfect Website
  • Leverage Persuasive Writing
  • The Power of Imagery

You will get an opportunity to learn from Professor Seema Gupta, ex- faculty of IIM Bangalore, a top business school in the country. She has over 20 years of experience and has worked with top MNC’s and helped transform their marketing. She is also a published author, keynote speaker, consultant and columnist. She specializes in increasing traffic, generating valuable leads and growing a business from the ground up being an entrepreneur herself. Her laser-focused marketing strategies guarantee customer engagement and lead generation.

Uh, Still have doubts?

Check my website where I publish in-depth blog articles on digital marketing; watch my Youtube channel which has many videos on how to do digital marketing;  Go to my Instagram, LinkedIn accounts or Google my name (Prof Seema) and see my Google reviews. Or check my textbook on digital marketing available on amazon.

Price: $1110
$129

Course Design

Psychology of a Digital Consumer

  • How Social Media Impacts Society

Putting Science Back in Marketing

  • How to Influence the Three Parts of the Brain

How to Convince Others for a Yes

  • How to Make Others Reciprocate to You
  • How to get Commitment from Consumers
  • Do Others Like You

How to Reduce the Perceived Risk of your Customers

  • Losses Loom Larger than Gains
  • What will Others Think if I Buy Your Brand

Fascinate Your Consumers

  • Winning the Magical Trust
  • Create Mystique – The irresistible Aura
  • Alarm – The Quickest Weapon of Marketers

Leverage Memory for Marketing

  • Catching the Short Term Memory
  • End on a High Note

How People Perceive Us

  • They might see you but do they remember you
  • Make it Consistent yet new

Harness Emotions

  • Emotions are universal
  • Happiness – something money cannot buy

Why People Buy

  •  Does Online shopping Save time

Psychological influences on Pricing 

  • The Power of Zero
  • The Magic of Gift Voucher, Coupon codes, Cash backs

Are pretty looking websites always successful

  •  Make your Site F shaped
  • Create a Halo Effect

For any more queries, please write to manager@profseema.com