Digital Marketing Professor, Consultant and Trainer
Seema Gupta is an Associate Professor of Digital Marketing at IIM Bangalore. She conducts digital marketing training, provides consulting and does agency fulfillment for companies.
She is the author of popular textbook Digital Marketing published by McGraw. She is a keynote speaker to many high profile digital marketing summits and panel discussions.
She addresses town hall meetings of companies as well as agencies on digital marketing. She is a visiting faculty of digital marketing at ESAN University, Peru and EGADE University, Mexico.
With more than 10 years of experience in digital marketing, she has advanced expertise to grow your business. She has trained both CXOs and senior professionals of companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas etc. She has consulted for companies such as KW Group, Mapsko, INDCOSERVE, Gaursons, Nilons, KHSDRP, NVT group, Karnataka State Seeds Corporation etc.
She is a master in preparing digital marketing strategies, social media marketing plans, budget allocation across media and devising content strategies. She specializes in optimizing firms through digital marketing, improving traffic, leads, conversions thus increasing return on investment. She has written various research papers, case studies and attended various conferences, see more about it here.
A digital marketing consultant is an individual with the capability to utilize the internet for doing effective marketing, analyzing data to determine the company’s performance and devising the best possible digital marketing strategies. Digital marketers or consultants hold a professional degree or certification to start digital marketing consulting. They can spur growth, improve your ROI and generate more conversions through their expertise
Digital marketing plays a significant role in the success of the company. Many people choose to become digital marketing consultants for developing marketing strategies. In India, Sourav Jain is one of the most prominent digital marketer, consultant, speaker and trainer. Another distinguished consultant is Prof. Seema Gupta, faculty of IIM Bangalore. She has consulted with many companies such as Aranyani, KW Homes, Gaursons, NVT Group, ABA Corp. She provides strategy as well as guides execution to optimise digital marketing of companies. Check out this link to get more details.
If you have the knowledge of digital marketing, then starting a digital marketing consulting business is not a big deal. All you need to do is just be familiar with the digital marketing trends and show creativity. Let’s look at some of the necessary points for starting a digital marketing consulting business.
- Build your presence by having a website and writing the blogs.
- Be active on all the social media and post regularly.
- Grow your network by participating in marketing-related workshops.
- Form a team with the people who are skilled in digital marketing.