Quintessential Social Media skills required for Business Students

Seema Gupta is an Associate Professor of Digital Marketing at IIM Bangalore. She conducts digital marketing training, provides consulting and does agency fulfilment for companies.

She is the author of popular textbook Digital Marketing published by McGraw. She is a keynote speaker to many high profile digital marketing summits and panel discussions.

She addresses town hall meetings of companies as well as agencies on digital marketing. She is a visiting faculty of digital marketing at ESAN University, Peru and EGADE University, Mexico.

With more than 10 years experience in digital marketing, she has advanced expertise to grow your business. She has trained both CXOs and senior professionals of companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas etc. She has consulted for companies such as KW Group, Mapsko, INDCOSERVE, Gaursons, Nilonu2019s, KHSDRP, NVT group, Karnataka State Seeds Corporation etc.

She is a master in preparing digital marketing strategies, social media marketing plans, budget allocation across media and devising content strategies. She specialises in optimising firms, digital marketing, improving traffic, leads, conversions thus increasing return on investment.