Role of Digital Marketing in Complete Lockdown
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ABOUT THE WEBINAR
30th APRIL 2020
3:00PM – 4:00PM (IST)
COVID-19 has pushed the whole world into a dark tunnel with no foreseeable solution. It has shook the whole world to its foundation. Businesses have been severely impacted and are looking for ways to salvage themselves.
In this webinar we shall:
- Discuss the impact of COVID-19 on the economy
- Discuss how leaders should react to this situation
- Take a look at Marketing strategies that we can adopt
- Discuss the role that Digital Marketing can help to mitigate the impending threat
- Question and Answer Session
And so much more!
ABOUT THE SPEAKER
Seema Gupta is an Associate Professor of Digital Marketing at IIM Bangalore. She conducts digital marketing training, provides consulting and does agency fulfilment for companies.
She is the author of popular textbook Digital Marketing published by McGraw. She is a keynote speaker to many high profile digital marketing summits and panel discussions.
She addresses town hall meetings of companies as well as agencies on digital marketing. She is a visiting faculty of digital marketing at ESAN University, Peru and EGADE University, Mexico.
With more than 10 years experience in digital marketing, she has advanced expertise to grow your business. She has trained both CXOs and senior professionals of companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas etc. She has consulted for companies such as KW Group, Mapsko, INDCOSERVE, Gaursons, Nilonu2019s, KHSDRP, NVT group, Karnataka State Seeds Corporation etc.
She is a master in preparing digital marketing strategies, social media marketing plans, budget allocation across media and devising content strategies. She specialises in optimising firms, digital marketing, improving traffic, leads, conversions thus increasing return on investment.
WHO SHOULD ATTEND?
AND ANYBODY INTERESTED!