Digital Marketing

How to Write the Best Blog: 6 Easy Tips for an Outstanding Journey

More than 3/4th of internet users read blogs. Just like you are reading one right now!

Today more than ever, a few blocks of words and images possess superpowers you could not even think of 10 years back.

From promoting your products and services to spreading knowledge in your field of expertise, blog posts can help you do it all. You are reading this blog on how to start writing a blog, which in turn resonates the power of writing blogs!

As a digital marketing expert, the best tip I can give you today is to start writing a blog by choosing your niche. And this is precisely what I’m going to help you with today. If you understand the art of writing blogs, you have the power to conquer the digital world.

Before diving deeper, I want you to carry out this small exercise and jot down the following –

  • Why do you want to write a blog post?
  • What do you aim to achieve out of it?
  • What is stopping you?

If you know the answers to these 3 critical questions, consider yourself halfway through.

You must also realise that blogging is something that you get better at with time and practise. So don’t get disappointed or give up in just a few trials. With time, you’ll start cherishing your journey from a noob to pro in blogging, and that’s a promise!

If you still doubt whether blogs are the best choice for you, note that nearly 409 million people view more than 20 billion pages every month, according to Optinmonster. https://optinmonster.com/blogging-statistics/ These massive numbers should convince you enough.

1. Put Your Self-Analysis Hats On:

Your blogging journey begins by choosing the topic of your blog. However, this also happens to be one of the most challenging aspects of building a successful blog.

So, needless to say, that you cannot afford to make a mistake in this part. It’s a real make or break for most bloggers I’ve seen. Thus, to realise how you can make the right decision, you must know where most people go wrong.

Here are five of the most common mistakes bloggers make-

  • Picking a topic solely because it’s trending
  • Writing about one’s passion without considering the demand for the content
  • Basing the blog on a topic without sufficient knowledge or experience
  • Writing about a diverse range of topics without any specific focus
  • Doing insufficient research or copying content from related blogs

Do you think you have been making any of the above mistakes? If yes, then this could be hampering the success of your blogs. Note that to take the right steps to blog, you must know about the wrong steps before we get started and rectify them.

I have also seen clients who have failed to capture the leads on their blogs. This is a common mistake that most newbie bloggers make. Thus, I strongly encourage you to avoid it as I discuss this in detail at a later part of the blog.

For starters, do not forget to use lead capturing tools from the very inception of your blogs. This can make your task much easier at the later stages.

To make your journey from a beginner to a pro in the world of blogging easy, do check out my blog on Blogging tips to blog like a pro. I have included some fresh insights that would certainly help you go ahead a long way.

2. What if you still have no idea? The Ikigai way:

This section is dedicated to my readers, who are clueless about what to blog about. My initial suggestion is to make a list of your passions, skills, education, experiences and hobbies and then use this list to arrive at the topic of your preference.

Ideally, you should be able to find a topic that is an overlap of the aforementioned. But if you have no luck with that, I suggest you follow the principle of Ikigai – a Japanese word that translates to “a reason for being”.

While this concept can be used to figure out most things in life, I am going to present how you can use it to get started with your blogging journey. This idea, when implemented effectively, prove to be a game-changer for your blog. This is because it is not only considering what is best for you, but also what is best for the world we live in.

 

Let’s get started! Begin by using Ikigai to define (or redefine) the purpose of your blog as follows-

  • What do you love?

This involves analysing things like what do you enjoying doing and what makes you happy.

  • What does the world need?

You need to know what the world, that is, people around you need. This follows the realisation about what problems exist and need to be solved.

  • What can you be paid for?

This is for the ones who plan on monetising their blogs. You must know what kind of content you can create that can earn you the amount of money you desire from it.

  • What are you good at?

You must know what skills and talents you possess to know the answer to this question. You can also include your past experiences here.

After answering the questions above, you need to figure out your Ikigai, which happens to be a balance between the following –

  • Passion = What you love to write about + What you are good at

Writing about something that does not interest you is bound to result in a burnout. You will soon find yourself losing motivation. To avoid this you must take this first step with utmost care. To become good at what you write about, you can do the following-

  • Acquire the skills of writing a blog (this includes language proficiency)
    • Gain knowledge about the topic you choose to write about
    • Complete your background research efficiently
    • Deliver unique insights each time you write a new blog
    • Keep your readers engaged
  • Mission = What you are good at + What the world needs

Your blog’s mission should revolve around the value you add to your readers, keeping in mind your long term vision. Thus, by helping the world solve a problem, you can create meaningful blogs that continue to add value to its readers.

  • Vocation = What the world needs + What you can be paid for

If your blog’s mission of solving a real-world problem can be realised effectively, you can begin asking your readers to pay for the solutions you provide them with. You can also monetize via advertisements, affiliate marketing, offering products and services or selling a premium membership.

  • Profession = What you can be paid for + What you love to write about

Most bloggers prefer monetary rewards for the amount of efforts they put into their blogs. Thus, it is crucial to win your reader’s trust by displaying expertise in the field you write about. One way to do this is by providing the social proof of the success of your blogs!

Following this methodology can go a long way in helping you stand out. It can get tricky for beginners to define the scope of their blog by sticking to one topic. And Ikigai can help you do just that!

3. The 3 elements of Niche:

For a blog to connect with its readers, its content has to be unique. And by unique, I mean the style, knowledge and research behind curating the blog should be such that your audience can’t find the same combination anywhere else.

The niche of your blog is defined as the topic (or range of issues) that you will be writing about. It determines the kind of audience that your blog will allure, thus playing a significant role in its success.

But how can you figure out a niche that allows you to create insightful content, keep your readers engaged and make the process fun for you? Through my experience with blogging, I have figured out the answer to this frequently asked question that helped me increase my reader base by 10 times.

The niche of your blog comprises of 3 essential ingredients-

  • THE WHO: This determines the audience you are targeting.
  • THE WHAT: This emphasises on what specific results your target audience will get by reading your blogs.
  • THE HOW: This figures out the solution that you offer through your blog so that your readers can obtain their desired results.

These three constituents vary from person to person, blog to blog. What remains common is their influence in making your blog stand out by hooking your readers and wanting them to come back each time.

If you are intrigued to get your blog started and want the best tips on how to begin, check out my blog on How to start a blog: a step by step guide.

4. Broad Niche Vs Narrow Niche: The Ultimate Trade-off

Once you have determined what niche you prefer and understand its constituent elements, it is now time to determine if you should go for a broad niche or a specific one.

You should be able to figure out whether too specific a niche limits your creativity, or too broad a niche overwhelms your blogging process. Look at the examples below to better understand this difference –

Source: lindseywalton.com

As you can see from my blogs, I choose the broad niche of digital marketing as I am an expert in the field. However, if all my blogs were based on SEO, I would call my niche a narrow one.

Now that you understand the subtle difference between the two, you must also know that while broad niche can cater to a more extensive audience base, a narrow niche can guarantee a greater loyalty from the limited readers.

Narrower niches also guarantee lesser competition. However, this is often at the expense of greater difficulty to create content and monetize it.

This follows the fact that the number of blogs available on the internet on a particular topic tends to decrease as your niche becomes narrower in scope. Thus, readers have to rely on the limited bloggers offering content in a particular narrow niche.

NOTE: It is essential to realise which category your niche falls in because it helps you determine how you can monetize it. For instance, if you have a broad niche (and thus a diverse reader base) you could choose methods like paid ads and affiliate marketing. On the other hand, if you have a narrow niche, you could introduce paid premium membership schemes for your limited readers. If you are looking forward to making money from your website, you must check out my video on How to make money off your website using Amazon India Affiliate Program.

5. Write Insightful Blog Posts: Quality Over Quantity

Now that you have done the preliminary background research and know what to write about, it all comes down to the quality of content you offer to the readers.

Note that people only want to read blog posts that add value to their lives. Make sure your posts offer this value in terms of both reader’s experience and knowledge gained.

Always offer something to the readers that can have an impact on their lives. For example – a How-To guide, a personal experience learning or a worksheet that could be extremely useful.

  • Keep your readers hooked-

Keep in mind that nobody is interested in reading YOUR BLOG since there are plenty of options available on the internet. It thus becomes essential to keep your readers hooked the right way.

This can be done in various ways like exciting their curiosity, adding a sense of humour, or a feeling of relatability. The best blogs are usually a perfect combination of the previously mentioned attributes.

Some bloggers often include certain aspects of storytelling to their blogs. However, only you can figure out what would work the best for you. And until you do, I recommend that you keep experimenting with your methodology.

  • Not too much, not too little-

Would you be interested in reading a blog that has too many descriptions without any source of credibility? Hell no! At this point, I also recommend you to go back and read the first line of this blog. It begins by mentioning a very relevant fact that pushes readers like you to read along.

Imagine if I started this blog by describing a fantasy success story that was barely related to the topic. Would you even read any further? The answer is clear. You would click the back button on your tab and move ahead to read another answer on the search engine.

Thus, it is crucial to put yourself in your reader’s shoes and know what they expect out of your blogs. It is not that difficult, after all!

  • Keep improving-

This is undoubtedly the most critical trait of any blogger who has made it big. It is impossible to have the first blog you ever write to be perfect. However, with the right mindset and the ability to improve upon your mistakes, anybody can become good at what they do.

Remember, the best blogs you read on the internet have probably been proofread and edited more than 3 times. These edits do not just include grammatical corrections or sentence restructuring but go beyond that. It enhances your content and makes it more reader-friendly.

Undoubtedly, this process requires consistency, patience and the right skills. And you definitely can’t ignore this if you want a successful blog of your own. Be prepared to make your blog sharper, prettier and better!

  • Sprinkle the creativity-

A few essential elements govern creative writing. Three most important ones are –

  • Understanding your audience
  • Creating a cohesive piece of blog
  • Editing your blog to add more creativity

Note that while most of us might be adept at profession, academic or practical writing, creative writing can still be challenging to learn. This is because creative writing allows writers to freely explore formats, stylistic expressions and topics with complete freedom.

Whether you are looking forward to breaking down a complex idea into simpler terms or looking for ways to embellish your storyline, creative writing should be your go-to strategy while blogging.

Check out my article on find the best blogging platform for your blog site 

Also note that while academic content is present in abundance when readers choose to read your blogs over them, they are looking for a more personalised and straightforward description of convoluted ideas. So give them what they need, and you are good to go! Since you can begin your blogging journey from social media too, I highly recommend you to check out my video on 8 marketing strategies for Facebook – Facebook algorithm for business (complete guide).

6. Get The Word Out: The Encouragement

One of the best encouragements a blogger can get is an ever-increasing readers’ list. It keeps you going with the urge of self-improvement and helps you stay consistent. While it is vital to increase your reader base to enhance your reach, it is also essential to retain your existing readers by keeping them engaged.

With this, we discuss a few ways of keeping that reader base consistent. Let’s dive right into it! Build that email list:

This should be your first step to starting your blog. Even if you don’t plan on selling anything or promoting any product, email lists empower you to reach out to your readers even if you don’t land high on the search engine.

So if you want to avoid all the complexities of search engine optimisation and still reach out to the inbox of your readers, this should be your strategy.

While this might seem like an easy task, it can involve a lot of optimisation for better results. For instance, you can enhance your Call to Action (CTA) or experiment with the impact of the language you use while asking your readers to subscribe to your newsletter.

Do not forget to keep improvising for better results!

Show your readers some love:

If your reader keeps coming back to your blog, they genuinely love what you do. Do not hesitate to reward such loyal readers with something special. This keeps both the reader and you on your toes!

An occasional giveaway contest can undoubtedly keep your readers pumped up. You don’t have to give-away pricey products or services. Just some premium quality content that can add value to their lives.

Also, always answer your readers’ queries if they have any. Encourage a conducive environment for constructive criticism too. This is precisely why I ask my readers to comment on their views about the blog and get their questions answered.

This not only helps me to get to know them better but also helps me improve to cater to their needs.

On a concluding note-

Content marketing costs lesser than most marketing techniques and still generates 3 times better results!

As you reach the end of this blog, you are well equipped to get that successful blog started. Take your first step today; don’t wait for the drive to fade away. And if you already have a blog up and running, I’m sure you have realised where you were possibly going wrong.

It is never too late to make changes to your course of action. Better late than never! On this note, I wish all the aspiring bloggers my best wishes to get ahead and grow their reach. Trust me; there is nothing more empowering than the realisation that thousands of readers are learning from the content you create and that it creates a meaningful impact in their lives.

Always keep your readers’ intent in your mind when you are creating a blog. With this all-encompassing strategy, you can never go wrong. It has worked for my clients and me, and I can guarantee that it is bound to work for you.

On that note, please leave your reviews on this blog in the comments section below. I would be more than happy to answer your queries related to blogging too!

Stay safe; keep learning.

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