Content MarketingDigital MarketingDisplay MarketingMobile MarketingSearch engine marketingSEOSocial media marketing

The best Digital Marketing tools for Competition analysis [Video]

Analyzing Your Competition

Internet based industries have scope for only 2-3 companies serving the entire market as they operate on thin margins and high cost of customer acquisition It is thus important to be number 1-2 player in internet-based business which intensifies competition.  

So, are you equipped to ace the competition? Are you leveraging the competitive analysis tools in the market? I’m here to tell you how you can do competition analysis using tools in digital marketing to trump the competition and emerge the king. 

Business has never been more competitive than now. The cost of doing business has significantly come down and entry barriers are low. 

 This means that anybody can start a business.  

It is easy to understand the business models of competitors in internet age as information is easily available. There are many competitor analysis frameworks that one can use to analyze the competition in the market. Competitive intelligence in the industry should not be underestimated at any point. As a marketer, there is a need to keep a tab on competitors to benchmark as well to stay ahead of the curve through continuous differentiation. 

Through digital tools, you can understand the product strategy, pricing, promotions strategy, competitive advantage and communications strategy of competitors. 

1. Meta Tags Tool

 By analyzing the meta tags in website one can understand the focus areas of competitor and its positioning. By seeing keywords they are targeting you can understand their content strategy. Hashtags reveal the content strategy of the competitor. If you use tool such as Similar web you can know how much traffic is coming from which source. If more traffic is coming from direct that means competitor is having a good brand pull, but if more traffic is coming from search then competitor is doing well in search engine optimization and paid search ads. On the other hand, if traffic is coming from referrals then online PR, affiliate marketing, backlinks, forums, communities are good; and if traffic is coming from social then competitor is doing well in social media marketing and is engaging users. You can know how many visits competitor has per month, how much time people spend on site, bounce rate etc. From this data you can infer the revenues of competitors and relative sizes.

2. Ads Library 

Did you know Facebook has added a new feature ‘Facebook Ads Library’. Marketer can see ads of competitors that are currently running. If you haven’t used this resource, check it out now. These are live ads and you can see what image or video creative is used, what are the key messages and benefits highlighted in the ad, what is the call to action and what is the landing page. 

3. Domain authority checker

 You can find out what is the domain authority of competitor’s website and how reputed it is. If competitor’s domain authority is significantly higher than you know that you have catching up to do in terms of building authority of the website.

4. Backlink checker

 With the help of backlink checker tool, you can analyze which sites are giving backlinks to competitor. You can analyze their domain authority and target them for getting backlinks. 

5. Search terms Tool 

Tools like SEMrush, Seositecheckup can tell which search terms are driving how much traffic to competitors’ site. Search terms will help you understand the brand associations, the focal keywords. You can model your keywords based on competitors.

6. Engagement Tools

 You can use tools such as Fanpagekarma, Quintly to see what your engagement rate on social media is. It should be at least more than 2%. If it’s less then it indicates more one sided and inward looking content, lack of resonance with users. 

7. Content Tools 

You can use tools like BuzzSumo to analyze the content posted by competition. You can see their content buckets, tonality of the brand, the personality of the brand, synthesis across channels. For example, you can analyze whether the tonality is formal or informal, is there humor or serious tone. Is the brand masculine or feminine etc. 

8. Key influencers

 You can see the influence score of these influencers. Tools such as Followerwonk and Buzzsumo can give social authority score of influencers. 

9. Search Trends 

Google Trends is very powerful in identifying how much is the search interest of users in competitor, which regions have more interest, which queries are used more often and what is the trend over time. It can indicate if the search interest in your industry is growing or declining.

And that’s all for now! If you have any great tool, do write to me. 

In case you’re looking for some more information about Digital Marketing, you should definitely read my articles about Biggest Trends in Digital Marketing, Top things to focus on in Digital Marketing to grow your business 10x and Powerful tips to crack targeting in Digital Marketing.

Related Articles

HERE IS HOW I CAN HELP YOUR BUSINESS GROW

Don’t just stand by and watch others make millions! Jump in and leverage digital marketing to skyrocket your business!

Courses

Learn digital marketing from Professor of IIM Bangalore and build your career and grow your business!

Corporate Training

Upskill your Team to Skyrocket your Business Growth. Increase your Conversions and ROI manifold.

Consulting

Hack your Business Growth by getting the Perfect Strategy from an IIM Bangalore Professor.

Agency

Increase Conversions and ROI. Get Top Class Strategy and Implementation from our Agency.

FAQs

Through digital tools, you can understand the product strategy, pricing, promotions strategy, competitive advantage and communications strategy of competitors. Let’s take a look at some of them:

  • Meta Tags Tools
  • Ads Library
  • Domain Authority Checker
  • Backlink Checker
  • Engagement Tools.

Check out this article to know the powerful tips to crack targeting in digital marketing.

It is important to analyze competition because competitive intelligence in the industry should not be underestimated at any point. As a marketer, there is a need to keep a tab on competitors to benchmark as well to stay ahead of the curve through continuous differentiation. To get the insight of digital marketing, check out the article to know the best digital marketing tips for business.

124 thoughts on “The best Digital Marketing tools for Competition analysis [Video]

  1. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and stay up for searching for more of your excellent post. Additionally, I have shared your web site in my social networks!

  2. Hey There. I discovered your weblog using msn. This is an extremely well written article. I will be sure to bookmark it and return to learn more of your helpful info. Thanks for the post. I抣l certainly comeback.

  3. This article provide you information regarding the best digital marketing tools for competition analysis. You will get the best review over here. These are must read for all. This article is a good one to look at. You will get best review over here and would suggest others too. Great blog indeed, will visit again future to read more !!

  4. Hey thanks for posting this useful information about the best digital marketing tools for competition analysis here, I really hope it will be helpful to many. It will help a lot; these types of content should get appreciated. I will bookmark your site; I hope to read more such informative contents in future. Appreciative content!

  5. Thank you for sharing about the best digital marketing tools for competition analysis, these will be really helpful for me. I love reading this blog; it talks so much about planning a great idea about it. Keep sharing such informative articles in future, will be appreciated.Great to find Internet-exposure.com which has same kind of wonderful tips, if possible then visit.

  6. Wonderful items from you, man. I’ve takeinto accout your stuff prior to and you are just extremely great.I actually like what you’ve acquired right here, really like what you’re stating and the way duringwhich you assert it. You’re making it entertaining and you still care for tostay it sensible. I can’t wait to learn far more from you.This is actually a wonderful website.fortnite v bucks generator

  7. yоu are truly a excellent webmaster. The sіte loading
    veloсity is amazing. It sort of feels that you are doing any uniգue trick.
    Also, The contents are masterpіece. you
    have performed a excellent activity on thiѕ subject!

  8. Some great tools you have discussed.
    I like it very much.
    This is very useful content.
    Thanks for sharing your helpful information.Wating for your next article.

  9. Some great tools you have discussed.
    I like it very much.
    This is very useful content.
    Thanks for sharing your helpful information.Wating for your next article.

  10. I’m amazed, I have to admit. Seldom do I come across a blog that’s both educative and amusing, and let me tell you, you have hit the nail on the head.The issue is something not enough people are speaking intelligently about.Now i’m very happy I found this in my search for something regarding this.

  11. Hello, i think thaat i saw you visited my site thus i came to “return the favor”.I’m trying to find thingsto improve my website!I suppose its ook to use some of your ideas!!

  12. hey there and thank you for your info – I have definitely picked up something new from right here. I did however expertise some technical points using this web site, since I experienced to reload the web site lots of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Anyway I’m adding this RSS to my email and can look out for a lot more of your respective fascinating content. Ensure that you update this again soon.|

  13. Thank you for any other informative website. The place else may just I am getting that kind of information written in such an ideal means? I have a venture that I’m just now working on, and I have been on the glance out for such info.|

  14. My partner and I stumbled over here by a different website and thought I may as well check things out. I like what I see so i am just following you. Look forward to going over your web page yet again.|

  15. Cool blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your design. With thanks|

  16. I have been browsing online more than 3 hours as of late, yet I never found any fascinating article like yours. It’s pretty value enough for me. In my view, if all web owners and bloggers made excellent content as you did, the net can be a lot more helpful than ever before.|

  17. Do you have a spam issue on this site; I also am a blogger, and I was curious about your situation; many of us have developed some nice procedures and we are looking to exchange techniques with others, why not shoot me an e-mail if interested.|

  18. What i do not realize is in fact how you’re not actually much more neatly-appreciated than youmight be right now. You’re very intelligent.You know therefore significantly when it comes to this matter, producedme personally consider it from a lot of numerous angles.Its like women and men are not fascinated until it’s one thing to accomplish withGirl gaga! Your own stuffs outstanding. All the time care for it up!

  19. Thank you for sharing excellent informations. Your web-site is very cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched all over the place and simply couldn’t come across. What a great website.

  20. Hi there! I could have sworn I’ve visitedthis website before but after looking at a few of thearticles I realized it’s new to me. Regardless, I’m certainly delighted I came across it and I’ll be book-marking it and checking back regularly!

  21. I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for great information I was looking for this information for my mission.

  22. Hi there would you mind letting me know which hosting company you’re working with?I’ve loaded your blog in 3 different web browsers and I must say this blogloads a lot quicker then most. Can you suggest a good web hostingprovider at a honest price? Thanks, I appreciate it!

  23. I have been browsing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  24. Generally I don’t learn article on blogs, but I wish to say that this write-up very pressured me to take a look at and do it! Your writing taste has been amazed me. Thank you, quite great post.

  25. Terrific post however , I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Appreciate it!|

  26. I don’t even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!|

  27. We’re a group of volunteers and starting a new scheme in our community. Your web site provided us with valuable information to work on. You have done a formidable job and our entire community will be grateful to you.|

Leave a Reply

Your email address will not be published. Required fields are marked *