AI in MarketingContent MarketingDigital AnalyticsDigital MarketingMobile MarketingSocial media marketing

Biggest Trends in Digital Marketing in 2020 You Shouldn’t Miss

Spread the love

Digital marketing is a dynamic, quickly changing domain. In this article, I will tell you about the biggest trends that you absolutely cannot afford to miss. 

1. Real-time marketing

Today consumers do not have the patience for marketers to respond after a day. They want answers there and then. So what comes to the rescue? Chatbot. In chatbot, you are automating and writing a program so that all the consumer queries are answered immediately, and consumers can be taken to the next stage in the marketing funnel. A very good example is HDFC’s Eva chatbot.

2. CRM automation

Customer Relationship Management is becoming sophisticated and advanced. If you have only limited information about your customers like e-mail id and phone number, you can enter the data in the software and guess, what the software does for you? The software will pull out information that is publicly available on social media. It will also look at what is the purchase history and then help you do a better segmentation and targeting of your customers


3. Predictive analysis using big data

One can see what is the purchase behavior of customers and make predictions about the possibility and the probability of taking the desired action. You want to show your ads only to people who have high probability of installing your app or you want to show your ad only to those who have higher chances of converting and purchasing. So marketing is going to become more and more predictive in 2020. 

 4. Omni-channel marketing

You can integrate across different channels in digital marketing. You can integrate across online and offline channels. Imagine a user walking into a store which is brick and mortar and the user behavior inside the store also gets captured into his online profile and now the user can complete his journey by either online or offline methods. For example, Myntra has a very popular brand Roadster. One can buy Roadster online at the same time one can go to offline stores of Roadster and experience the products and can purchase from there. That’s omnichannel marketing for you. 

 5. Artificial Intelligence

It can be used for multiple purposes. Foremost is the recommendation engine. As a user, it can identify the similar products or interests that you have and can recommend making the entire user experience richer and better. This will also help in cross-selling and upselling. Another powerful use of AI will be remarketing. A user came to the website and put the items in the cart but did not buy, as a marketer you want to convert the user. So you show the ad to the user on other social media or website platforms that the user visits, and try to convert and close the loop.

6. Accelerated mobile pages

We will see a shift from a responsive website to AMP. All the search engines are giving greater priority and significance to accelerated mobile pages because users are becoming impatient. They do not wait for 3 seconds for a page to load. With AMP your page can load in less than 0.5 seconds. 

7. Virtual reality and augmented reality

 Earlier what marketers used to do? They used to tell people how great the product or service is all about. Now telling is not enough. People want to see. As a marketer, they started to demonstrate what functions or what uses the product can be put to. Now showing is not enough. People want to experience the product before they can buy. Before buying an apparel user want to see how the apparel will look on them. Before buying a piece of furniture, users want to see how a particular table or a bed will look in their living room or a bedroom. Ikea has a very good augmented reality app and has been using it for selling their products. 


8. Video marketing

More and more platforms are becoming video friendly. Videos are definitely a more powerful tool than text or only an image because since its audiovisual, you can show a lot of emotions. You can have a narrative. Your product can have a story. It can have a plot. It can have a character. It can have a climax. So a video is very good and as a marketer, one should look at creating more and more content on video and not just text or images.

Read more articles – Top tools to champion Digital Marketing, Top things to focus on in Digital Marketing to grow your business , Best tools for Digital Marketing. and Foolproof strategies for Digital Marketing business.


Related Articles

Social Media Advertising Strategies

Social Media Advertising Strategies to Fast Track Your Business

Spread the love

Spread the loveAccording to a study, an average person scrolls close to 300 feet of social media content every day. That’s the height of Qutub Minar! Thinking about the amount of time that we tend to spend on social media daily, I find it quite believable. The main idea for social network advertising is to

Read More »
Social Media Campaign

5 Social Media Campaign Strategies to Rock Your Brand

Spread the love

Spread the loveDo you want to create social media campaigns that will make your brand a sensation? Read these five strategies to grow your social media and blow your audiences’ mind.Social media campaign is nothing but a series of coordinated activities aimed to promote your product or raise brand awareness in a community. We all

Read More »


Don’t just stand by and watch others make millions! Jump in and leverage digital marketing to skyrocket your business!


Learn digital marketing from Professor of IIM Bangalore and build your career and grow your business!

Corporate Training

Upskill your Team to Skyrocket your Business Growth. Increase your Conversions and ROI manifold.


Hack your Business Growth by getting the Perfect Strategy from an IIM Bangalore Professor.


Increase Conversions and ROI. Get Top Class Strategy and Implementation from our Agency.


  • The biggest trends that you absolutely cannot afford to miss are:

One can see what is the purchase behaviour of customers and make predictions about the possibility and the probability of taking the desired action. You want to show your ads only to people who have a high probability of installing your app or you want to show your ad only to those who have higher chances of converting and purchasing. In this way big data predictive analysis is beneficial. Check out this article to know the Foolproof strategies for digital marketing business.


36 thoughts on “Biggest Trends in Digital Marketing in 2020 You Shouldn’t Miss

  1. I?¦ll right away snatch your rss feed as I can’t find your e-mail subscription link or newsletter service. Do you’ve any? Please let me recognise so that I may just subscribe. Thanks.

  2. What i don’t realize is in fact how you are now not really a lot more well-preferred than you might be now. You’re very intelligent. You know thus considerably in relation to this topic, made me in my view believe it from a lot of various angles. Its like women and men don’t seem to be fascinated until it?¦s something to accomplish with Lady gaga! Your own stuffs great. Always take care of it up!

  3. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  4. Good web site! I really love how it is easy on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a great day!

  5. I’ll immediately grab your rss as I can not find your e-mail subscription link or e-newsletter service. Do you’ve any? Kindly permit me realize in order that I may just subscribe. Thanks.

  6. I was suggested this web site by way of my cousin. I am not certain whether or not this publish is written by way of him as no one else realize such designated about my trouble. You are incredible! Thank you!

  7. I loved as much as you will obtain performed right here. The comic strip is tasteful, your authored subject matter stylish. however, you command get bought an nervousness over that you want be delivering the following. unwell surely come more before again since exactly the same just about very ceaselessly inside case you defend this increase.

  8. Hi, i think that i saw you visited my blog thus i came to “return the favor”.I am attempting to find things to enhance my website!I suppose its ok to use a few of your ideas!!

  9. Beannachtaí do chách, is mise Bean Ezra Siobhan Tá fianaise inláimhsithe agam ar conas a fuair mé iasacht ar líne do mo thionscadal. Is múinteoir Gaeilge mé a fuair mé 50,000.00 EURO ar iasacht ó bhean Dé darbh ainm Mrs Shannon Waylen. Thairg sí iasacht dom ag ráta úis 3% agus fuair mé m’iasacht i níos lú ná 5 lá oibre, má tá iasacht de chineál ar bith ag teastáil uait is féidir leat teagmháil a dhéanamh léi trí ríomhphost:{} Más gá go mbeadh a fhios agat go bhfuil sí. fíor agus iontaofa

Leave a Reply

Your email address will not be published. Required fields are marked *

eighteen − 13 =