Without a proper social media strategy, your social media plans and efforts will not fructify. You need to be equally aware of both the big picture and the small details and proceed in a systematic manner.
The first question is, what is social media strategy?
Social media strategy refers to the step-by-step methodological approach to achieve a certain objective using social media. The objective will depend on your business. Do you want to drive conversions? Or do you want to drive more traffic? Social media marketing strategy is paramount in today’s time and age. A solid social media marketing plan can take you to great heights.
Don’t forget to read my article – Quick Secret Guide to TikTok Business Model.
With me so far? Good. Now, let us see the 6 steps to crafting your social media strategy.
1)Listening
“Most people do not listen with the intent to understand; they listen with the intent to reply.”
These lines by Stephen. R. Covey applies to life as well as social media.
An active cross-platform and holistic listening is the key to a successful social media marketing plan. You have to listen across all platforms. Listen not just about brand but also the category. You can get wonderful insights from listening.
For example, when Kissan Ketchup analysed the voice of the customer, the company found that consumers judge the ketchup based on the quality of tomatoes they are made of. In fact, some even thought that ketchup is made from pumpkin and other cheap ingredients. People also thought that the better the quality of tomatoes, less is the need for artificial flavour-enhancing ingredients. Thus, Kissan launched its wildly successful Kissanpur campaign to capitalise on customers’ positive opinions and dispel the negative ones.
2) Goal Setting
From listening, marketers can understand the positive and negative sentiments prevailing about their brand in the market. The goal should be to strengthen the positive sentiment and reduce negative sentiment.
Also, goal setting may involve brand re positioning, creating more buzz.
3) Strategize
The strategy consists of three main parts—(i) Content Strategy, (ii) Target Group, and (iii) Platform.
a. Content
It can be of video, images, text, case study, eBook, blogs, how to, info graphics, podcasts type Focus should be on 3 Cs – Company, Competition and Customer
It should make content that is in line with brand story and vision; should make content that is unique and hence diff from competition and make content which resonates with customer
b. Target Group
There are three main segments here:-
Customers – product benefits, delivery, after sale service, warranty, USP
Opinion leaders – They are more sophisticated. So they are interested in future, industry insights, forecast, projections, R&D, previews, Pilot tests etc
Public – They are more interested in CSR, Vision, Purpose, Brand story, awards, culture, financial statements
c. Platform
Different target groups are present in different concentrations on various social media platforms. It is essential to reach out to the chosen target group on the right platform for maximum effectiveness.
For example, if the target audience is opinion leaders, Twitter may be the platform of choice; if the target audience is general public, Facebook may be apt choice; and for a B2B company targeting customers, Linkedin may be more relevant.
4) Implementation
Planning only solves half the problem, it is implementation which is the key to success. In the case of social media, implementation consists of two parts—(i) Timely posts, and (ii) Reaction checks
1. Timely Posts
Analytics must be used to identify the right time to post. The content should be scheduled at apt and regular intervals. This activity is better done with the help of scheduling tools. The most commonly used tools are—(i) Buffer, and (ii) TweetDeck.
2. Reaction Checks
In social media marketing, reaction checks fall under the category of crisis management. At times, although well-planned, some social media posts may backfire. In order to avoid excessive damage, the audience’s reaction to every post should be assessed.
5) Measure
A good approach would be to define the measurement metrics right at the beginning while deciding the campaign goals[2]. The campaign will be considered a success if the target of meeting a certain goal is achieved.
Its good to be specific about goals like achieve 100 shares on FB or get survey form filled by 1000 users instead of saying the goal is to increase reach or get survey forms filled
Some of the most widely used social media metrics are: (i) Engagement Rate, and (ii) Economic Value.
1. Engagement Rate
Engagement rate is the weighted sum of likes, comments, and shares as a percentage of reach.
2. Economic Value
Economic value per visit is total value of conversions divided by number of leads
6) Improve
The results should be measured and compared with the goals and if shortfall is found in achievement, the next focus should be on restructuring the strategy to meet the goals. If the goals are met, then, the listening exercise should be repeated to establish new goals and a new campaign to meet these goals.
For more tips on Social Media strategies, make sure to read Easy tips on hashtags for likes on Instagram, Instagram Marketing and Ideas to increase subscribers on YouTube.
Related Articles

How to get Jobs in Digital Marketing |FUTURE, GROWTH, SALARY|
Do you want jobs in Digital Marketing? Are you worried about Digital Marketing Salary and future Growth? Here is an easy guide to know about industry, future, growth, and salary.

Creative Web Page Design That Can Make Your Business Profitable
Create a creative, engaging web page design with stunning visuals like a pro. Learn the powerful tips and tricks to build the best website layout and homepage design.

The 10 Secrets for Catchy Content Page Design Only A Handful Of People Know
Check out this article to learn everything you need to know about content page designs, formats and layouts!
HERE IS HOW I CAN HELP YOUR BUSINESS GROW
Don’t just stand by and watch others make millions! Jump in and leverage digital marketing to skyrocket your business!
Courses
Learn digital marketing from Professor of IIM Bangalore and build your career and grow your business!
Corporate Training
Upskill your Team to Skyrocket your Business Growth. Increase your Conversions and ROI manifold.
Consulting
Hack your Business Growth by getting the Perfect Strategy from an IIM Bangalore Professor.
Agency
Increase Conversions and ROI. Get Top Class Strategy and Implementation from our Agency.
FAQs
-
Let us see the steps to crafting your social media strategy.
- Listening: An active cross-platform and holistic listening is the key to a successful social media marketing plan.
- Goal setting: Goal setting may involve brand repositioning, creating more buzz.
- Strategize: Make the strategy for content, target group and social media platform.
- Implementation: In the case of social media, implementation consists of two parts Timely posts, and Reaction checks.
- Measure: A good approach would be to define the measurement metrics right at the beginning while deciding the campaign goals.
- Improve: The results should be measured and compared with the goals and if shortfall is found in achievement. You can also check this article to know about the impact of social media on consumer behaviour.
Planning only solves half the problem, it is implementation which is the key to success. In the case of social media, implementation consists of two parts.
- Timely post: Analytics must be used to identify the right time to post. The content should be scheduled at apt and regular intervals. This activity is better done with the help of scheduling tools.
- Reactions check: In social media marketing, reaction checks fall under the category of crisis management. In order to avoid excessive damage, the audience’s reaction to every post should be assessed.
51 thoughts on “Social Media Strategy and Planning[Video]”
Good post! Thanks!
Thank you.
Awesome write up. Thanks a lot for talking the time to write this and share it with us.
Thanks for reading!
As usual, I have learned many things from this post. Thank you so much for covering this topic. Cheers!
Glad you liked it!
I like that you just gave us new information that we can use in our pages.
I’m glad it is helpful. Thanks!
Great nuances with helpful information on a subject that is not usually treated habitually!
Good to know! Glad this was helpful.
Such a good way to explain this. Creative but really helpful. Thank you
Thank you so much for reading!
This is great information. I have definitely got some work to do.
Thanks
Thanks for the quality post! I like the fact that you are demystifying.
Thank you!
A quite insightful article. Now it is time to send this to my team. Thanks for sharing.
Thanks!
I need to to thank you for this good read!! I definitely loved every little bit
of it. I’ve got you bookmarked to look at new stuff you post…
Thank you!
you are actually a good webmaster. The site loading speed is amazing.
It seems that you are doing any distinctive trick. Also, The contents are masterpiece.
you have performed a wonderful job in this subject!
Thank you! I appreciate it.
“Hi! I just want to give you a huge thumbs up for your excellent info you’ve got right here on this post. I will be returning to your site for more soon.”
That’s awesome! Don’t forget to take a look at my recent blogs!
Thank You sooo much for this most detailed and comprehensive post out there
Thank you for reading!
HI thanks so much for talking about this side of digital business.
Thank you so much for reading! Keep visiting for fresh content 🙂
Like!! I blog frequently and I really thank you for your content. The article has truly peaked my interest.
I’m so glad to hear that! Thanks!
If you wish for to increase your experience just keep visiting this web page and
be updated with the latest news posted here.
Thank you for the kind word! Share with your friends and family!
Hi! I’ve been reading your blog for some time now and finally got the bravery to go ahead and give you a
shout out from Humble Tx! Just wanted to mention keep up the good work!
Thank you so much!
Nice post. I learn something new and challenging on websites I stumbleupon everyday.
It will always be helpful to read content from other writers and use something from other web sites.
Thank you, I’m glad to be able to share my knowledge.
Simply want to say your article is as astounding.
The clarity for your publish is just cool and that i could assume you are knowledgeable on this subject.
Fine together with your permission allow me to grasp your feed to stay up to date with forthcoming post.
Thanks one million and please carry on the rewarding work.
Thank you so much!
I enjoy what you guys tend to be up too. This type of clever work and
coverage! Keep up the excellent works guys I’ve included you guys to my blogroll.
Thank you!
I simply want to mention I am all new to blogging and truly enjoyed you’re blog site. Most likely I’m likely to bookmark your blog . You actually come with very good well written articles. Regards for sharing with us your website page.
Thank you so much!
I like the valuable info you provide in your articles.I’ll bookmark your weblog and check again here regularly.I am quite sure I’ll learn plenty of newstuff right here! Best of luck for the next!
Thank you!
I just saved your site.
Thank you!